"Adfox, default uploads" report

To view the report, go to Reports → Monetization → Adfox, default uploads.

Ways to use this report

You can evaluate whether your ad campaign settings are correct. If there are too many default uploads, check the restrictions and targeting. A large number of restrictions and incorrectly configured targeting reduce the amount of accessible advertising.

Conditions for getting the report

To view the report, enable the display of Adfox reports and specify the Yandex Metrica tag in Adfox.

By default, access to viewing reports in the “Monetization” group is restricted. You can manage access rights.

Report structure and settings

Data in the report is grouped as follows:

• Website address: The address of the site that the user clicked through from.

• Section — The section of the site that the user clicked through from.

• Site — Ad unit format.

Metrics in the report:

• Downloads by default — Number of code requests for which banner ads were displayed by default. Default banners are displayed when there aren’t any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting.

• The percentage of Adfox default uploads is the ratio of the number of default uploads to the number of Adfox code requests.

• Adfox code requests — Requests for Adfox code from pages that received a response from the Adfox server (default banners and default uploads).

• Adfox impressions — Ad impression registered by the system.

The report supports all settings available in Yandex Metrica.

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