How to make a website more effective

Recent years saw a significant increase in the number of people preferring to shop online. This number continues to grow. The main advantage of online shopping compared to traditional shopping is saving time and money. You can shop online at any time, and prices are lower.

In other words, shopping online is convenient. And to be effective, an online store’s website must meet user expectations: it must be convenient.

Sometimes the owner of a sales website faces the issue of high traffic but no orders. It is often because visitors cannot find the necessary information and leave the site in search of a more convenient one.

This section contains recommendations that will help improve your website and, consequently, increase the number of clients. A user-friendly and understandable website is like a polite and competent salesperson.

What's important for your website

• Placing contact information on all pages
• “Buy” (“Order”) button next to each product
• Ability to access the cart from any page
• Displaying the price next to each product
• Available information on payment and delivery
• Regular news updates
• Correct display in different browsers

What's preferable for your website

• No registration required upon entry
• Informative pages with product descriptions
• Simple order form
• User-friendly navigation
• High-quality content search
• Well-written texts
• Structured texts
• Clear section hierarchy

What makes your website stand out

• “Polite” advertising
• User-friendly design
• Easy-to-read fonts
• Properly formatted 404 Error page

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