Article traffic sources report

The report contains information about all the sources that brought readers to articles on your site. To find out how users interact with content or to identify the most popular content, use Report on ads.

To view the report, go to Content → Reports → Article traffic sources.

Ways to use this report

Pinpoint your traffic sources

The report shows the sources that attracted users to your website.

Determining which sources generate the most page views

Finding out which sources attract the loyalest audience

Your loyal audience is the users who spend a long time on your site and read several articles in a session. This is why you can focus on the “Recirculation” metric in the report.

Identifying the sources of pageviews for individual articles

To do this, change the grouping order:

1. Click Dimensions.
2. In the window that appears, move the dimension “Article title” to the top of the list.

Conditions for getting the report

To ensure that statistics are collected and displayed correctly, make sure that the site's content is marked up in accordance with the recommendations (Schema.org or Open Graph).

Report structure and settings

The report takes into account the sources of transitions to marked-up materials — each pageview of an article is assigned its own source. Unlike in the Sources, summary report, a single session can have several traffic sources if multiple views of content occurred during the session.

For example, a user clicked through to an article from search results, viewed it, moved on to another article, then returned to the previous one. As a result, Yandex Metrica records one pageview of one material, two pageviews of the other, and two sources: a transition from the search engine and an internal click-through.

The site may contain not only articles, but also other sections, and it may be that not all articles are marked up. Therefore, the number of sessions in this report may also differ from other reports — it will include only those sessions in which pageviews of content were recorded.

For more information on possible traffic sources, see the How Yandex Metrica detects the traffic source section.

The report supports all settings available in Yandex Metrica.

Learn more

• Analysis of article content
• How Yandex Metrica detects the traffic source
• Attribution
• FAQ about traffic sources

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