Microdata

For marking up articles, news articles, or posts, use any of the entities: Article, NewsArticle or BlogPosting. Mark up the following content elements (mandatory elements are marked with an asterisk):

ID*

The ID is specified using the identifier property. It lets Yandex Metrica distinguish between different content. The ID isn’t shown in reports.

<meta itemprop="identifier" content="12345">

You can also specify the ID using the mainEntityOfPage property. It's used if the identifier property isn't found. Yandex.Metrica searches it for the itemid attribute value that will be used as the ID.

<meta itemscope itemprop="mainEntityOfPage" 
  itemType="https://schema.org/WebPage" itemid="/life/weather/12345.html"/>

If none of the above properties is found, the top-level header from the <h1>...<h6> tags or the href attribute value of the canonical reference is used as the ID.
If multiple IDs are marked up, the first value found will be used.

Title*

You can specify the headline using the headline or alternativeHeadline property. The headline will appear in Yandex Metrica reports. If both properties are set, their values are written with a space. For example, if the headlines are marked up like this:

<h1 itemprop="headline">Moscow 
   breaks the 1922 temperature record</h1>
<h2 itemprop="alternativeHeadline">
  Temperature in November exceeds 12 °C</h2>

In the report, the article is called “Moscow breaks the 1922 temperature record Temperature in November exceeds 12 °C”.

If none of the above properties is found, the value of the name property is used as the headline.

Text*

The text of an article should be contained in the tag with the articleBody property.

The number of characters in the text is determined. This is necessary to determine the volume of material. Only the contents of nested tags is considered text. The characters in the actual tags aren’t taken into account. We recommend that you mark up the text of materials so that it doesn’t include what is unnecessary: ad banners, comment blocks, etc., otherwise the volume of materials and statistics indicators may be calculated incorrectly.

<p itemprop="articleBody">
  On Wednesday, November 6, Moscow broke a temperature record 
  registered in 1922. The air temperature was plus 12.1 degrees Celsius, 
  according to the Fobos center.
</p>         

If the articleBody property isn't found, the values of the description or text property are used as the text.

If none of the properties are found, the contents of the tag marked Article or NewsArticle, without tag characters, are used as the text.

Note

You can get complete statistics for the content with text longer than 500 characters.

Author

To specify the author, we use the author property. If there are multiple authors, specify them in different tags.

<div itemprop="author">John Smith</div>

The value can also be taken from:

• The name property of the Person class.

  <div itemprop="author" itemscope itemtype="http://schema.org/Person">
  <span itemprop="name">John Smith</span>
  </div>
  

• The attribute of the href link.

  <link itemprop='author' href="/example/authors/john_smith.html"/>
  

With this data, you can view statistics for individual authors in Yandex Metrica.

Subject

You can mark up keywords or hashtags as topics. To do this, define the about property for each topic. You can use the value from the name property of any class:

<div itemprop="about">Heat</div>
<div itemprop="about" 
  itemscope itemtype="https://schema.org/Thing">
  <span itemprop="name">Moscow</span>
</div>

Dates of publication and revision

The dates of publication datePublished and revision dateModified are written in ISO 8601 format.

<meta itemprop="datePublished" content="2018-12-11T08:56:49Z" />

or in the datetime attribute of the time tag

<time itemprop="dateModified"  
  datetime="2018-12-11T07:30:00Z">
  07:30, December 11, 2018
</time>

Category

A heading is a section of a website dedicated to a specific topic. To mark up a category, use the BreadcrumbList class. It describes a chain of linked web pages (“breadcrumbs”), which usually ends with the current content. Within the BreadcrumbList, define multiple items of the ListItem type, which are marked up by the itemListElement property and describe the current and broader headings.

The nesting of categories is set using the position property of the ListItem class. For example, the “Life” category may contain nested categories like “Weather” and “Incidents”. If position = '1', materials are at the upper level (“Life”), if position = '2' — they are at the second level (“Weather”).

The heading of materials will be the value of the name property of the ListItem entity with the largest position value.

Note

At the moment, the statistics shows two levels of category nesting.

<ol itemscope itemtype="http://schema.org/BreadcrumbList">
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life">
    <span itemprop="name">Life</span></a>
    <meta itemprop="position" content="1" />
  </li>
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life/weather">
    <span itemprop="name">Weather</span></a>
    <meta itemprop="position" content="2" />
  </li>
</ol>

Content URL

The content URL is specified using the url property.

<a itemprop="url" 
  href="https://www.example-news.com/life/weather/moscow">
  example-news.com</a>

If the url property is not found, the system searches for a canonical link. This link is used to indicate the main content, if the current page duplicates a site page. Canonical links are marked with a special rel="canonical" attribute. For example, if the content is a duplicate of the page http://www.example-news.com/page, it contains <link rel="canonical" href="http://www.example-news.com/page"/>. The value of the href attribute of the canonical link is used as the material's URL.

The found value can be used when generating the content ID.

If the markup is correct and the tag is properly enabled, statistics on the content will soon start to be collected in Yandex Metrica.

When marking up information about movies, use the Movie item. Mark up the following content elements (mandatory elements are marked with an asterisk):

ID*

The ID is specified using the identifier property. It lets Yandex Metrica distinguish between different content. The ID isn’t shown in reports.

<meta itemprop="identifier" content="12345">

You can also specify the ID using the mainEntityOfPage property. It's used if the identifier property isn't found. Yandex.Metrica searches it for the itemid attribute value that will be used as the ID.

<meta itemscope itemprop="mainEntityOfPage" 
  itemType="https://schema.org/WebPage" itemid="/life/cinema/12345.html"/>

If none of the above properties is found, the top-level header from the <h1>...<h6> tags or the href attribute value of the canonical reference is used as the ID.
If multiple IDs are marked up, the first value found will be used.

Title*

You can specify the headline using the headline or alternativeHeadline property. The headline will appear in Yandex Metrica reports. If both properties are set, their values are written with a space. For example, if the headlines are marked up like this:

<h1 itemprop="headline">Cloud Atlas</h1>
<h2 itemprop="alternativeHeadline">
 Cloud Atlas</h2>

in the report, the materials will be called “Cloud Atlas Cartographie des nuages”.

If none of the above properties is found, the value of the name property is used as the headline.

Text*

The text of content about the movie should be placed in the tag with the description property.

The number of characters in the text is determined. This is necessary to determine the volume of material. Only the contents of nested tags is considered text. The characters in the actual tags aren’t taken into account. We recommend that you mark up the text of materials so that it doesn’t include what is unnecessary: ad banners, comment blocks, etc., otherwise the volume of materials and statistics indicators may be calculated incorrectly.

<p itemprop="description">
  Six stories — five reincarnations that occur at different times
  are closely intertwined...
</p>

If the description property is not found, the value of the text property will be used as the text.

If the above properties aren't found, the entire contents of the tag marked Movie, without tag characters, is used as the text.

Note

You can get complete statistics for the content with text longer than 500 characters.

Author

To specify the author, we use the author property. If there are multiple authors, specify them in different tags.

<div itemprop="author">John Smith</div>

The value can also be taken from:

• The name property of the Person class.

  <div itemprop="author" itemscope itemtype="http://schema.org/Person">
  <span itemprop="name">John Smith</span>
  </div>
  

• The attribute of the href link.

  <link itemprop='author' href="/example/authors/john_smith.html"/>
  

With this data, you can view statistics for individual authors in Yandex Metrica.

Subject

You can mark up keywords or hashtags as topics. To do this, define the about property for each topic. You can use the value from the name property of any class:

<div itemprop="about">Cinema</div>
<div itemprop="about" 
  itemscope itemtype="https://schema.org/Thing">
  <span itemprop="name">Moscow</span>
</div>

Dates of publication and revision

The dates of publication datePublished and revision dateModified are written in ISO 8601 format.

<meta itemprop="datePublished" content="2018-12-11T08:56:49Z" />

or in the datetime attribute of the time tag

<time itemprop="dateModified"  
  datetime="2018-12-11T07:30:00Z">
  07:30, December 11, 2018
</time>

Category

A heading is a section of a website dedicated to a specific topic. To mark up a category, use the BreadcrumbList class. It describes a chain of linked web pages (“breadcrumbs”), which usually ends with the current content. Within the BreadcrumbList, define multiple items of the ListItem type, which are marked up by the itemListElement property and describe the current and broader headings.

The nesting of categories is set using the position property of the ListItem class. For example, the “Culture” category may contain nested categories like “Cinema” and “Theater”. If position = '1', materials are at the upper level (“Culture”); if position = '2', they are at the second level (“Cinema”).

The heading of materials will be the value of the name property of the ListItem entity with the largest position value.

Note

At the moment, the statistics shows two levels of category nesting.

<ol itemscope itemtype="http://schema.org/BreadcrumbList">
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life">
    <span itemprop="name">Culture</span></a>
    <meta itemprop="position" content="1" />
  </li>
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life/weather">
    <span itemprop="name">Cinema</span></a>
    <meta itemprop="position" content="2" />
  </li>
</ol>

Content URL

The content URL is specified using the url property.

<a itemprop="url" 
  href="https://www.example-news.com/life/weather/moscow">
  example-news.com</a>

If the url property is not found, the system searches for a canonical link. This link is used to indicate the main content, if the current page duplicates a site page. Canonical links are marked with a special rel="canonical" attribute. For example, if the content is a duplicate of the page http://www.example-news.com/page, it contains <link rel="canonical" href="http://www.example-news.com/page"/>. The value of the href attribute of the canonical link is used as the material's URL.

The found value can be used when generating the content ID.

If the markup is correct and the tag is properly enabled, statistics on the content will soon start to be collected in Yandex Metrica.

When marking up a review, use the Review item. Mark up the following content elements (mandatory elements are marked with an asterisk):

ID*

The ID is specified using the identifier property. It lets Yandex Metrica distinguish between different content. The ID isn’t shown in reports.

<meta itemprop="identifier" content="12345">

You can also specify the ID using the mainEntityOfPage property. It's used if the identifier property isn't found. Yandex.Metrica searches it for the itemid attribute value that will be used as the ID.

<meta itemscope itemprop="mainEntityOfPage" 
  itemType="https://schema.org/WebPage" itemid="/restaurants/review/12345.html"/>

If none of the above properties are found, then a combination of the author name and headline, the top-level header from the <h1>...<h6> tags, or the href attribute value of the canonical reference is used as the ID.
If multiple IDs are marked up, the first value found will be used.

Title*

You can specify the headline using the headline or alternativeHeadline property. The headline will appear in Yandex Metrica reports. If both properties are set, their values are written with a space. For example, the headlines can be marked up like this:

<h1 itemprop="headline">New Asian 
  restaurant in Moscow</h1>
<h2 itemprop="alternativeHeadline">
 Experimental cuisine by Japanese chef</h2>

In reports, the name of the content is a combination of the author name and the headline: “John Smith: New Asian restaurant opens in Moscow Experimental cuisine by chef from Japan”.

If none of the above properties is found, the value of the name or itemReviewed property is used as the headline.

Text*

The text of a review should be placed in the tag with the reviewBody property.

The number of characters in the text is determined. This is necessary to determine the volume of material. Only the contents of nested tags is considered text. The characters in the actual tags aren’t taken into account. We recommend that you mark up the text of materials so that it doesn’t include what is unnecessary: ad banners, comment blocks, etc., otherwise the volume of materials and statistics indicators may be calculated incorrectly.

<p itemprop="reviewBody">
  A new Asian restaurant opened in Moscow on Wednesday, November 6.
  Check our review for event highlights and menu features.
</p>

If the reviewBody property is not found, the values of the description or text property will be used as text.

If the above properties are not found, the entire content of the tag marked as Review, without tag characters, will be used as text.

Note

You can get complete statistics for the content with text longer than 500 characters.

Author

To specify the author, we use the author property. If there are multiple authors, specify them in different tags.

<div itemprop="author">John Smith</div>

The value can also be taken from:

• The name property of the Person class.

  <div itemprop="author" itemscope itemtype="http://schema.org/Person">
  <span itemprop="name">John Smith</span>
  </div>
  

• The attribute of the href link.

  <link itemprop='author' href="/example/authors/john_smith.html"/>
  

With this data, you can view statistics for individual authors in Yandex Metrica.

Subject

You can mark up keywords or hashtags as topics. To do this, define the about property for each topic. You can use the value from the name property of any class:

<div itemprop="about">Restaurants</div>
<div itemprop="about" 
  itemscope itemtype="https://schema.org/Thing">
  <span itemprop="name">Moscow</span>
</div>

Dates of publication and revision

The dates of publication datePublished and revision dateModified are written in ISO 8601 format.

<meta itemprop="datePublished" content="2018-12-11T08:56:49Z" />

or in the datetime attribute of the time tag

<time itemprop="dateModified"  
  datetime="2018-12-11T07:30:00Z">
  07:30, December 11, 2018
</time>

Category

A heading is a section of a website dedicated to a specific topic. To mark up a category, use the BreadcrumbList class. It describes a chain of linked web pages (“breadcrumbs”), which usually ends with the current content. Within the BreadcrumbList, define multiple items of the ListItem type, which are marked up by the itemListElement property and describe the current and broader headings.

The nesting of categories is set using the position property of the ListItem class. For example, the “Reviews” category may contain nested categories like “Restaurants” and “Cafes”. If position = '1', materials are at the upper level (“Reviews”); if position = '2', they are at the second level (“Restaurants”).

The heading of materials will be the value of the name property of the ListItem entity with the largest position value.

Note

At the moment, the statistics shows two levels of category nesting.

<ol itemscope itemtype="http://schema.org/BreadcrumbList">
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life">
    <span itemprop="name">Reviews</span></a>
    <meta itemprop="position" content="1" />
  </li>
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life/weather">
    <span itemprop="name">Restaurants</span></a>
    <meta itemprop="position" content="2" />
  </li>
</ol>

Content URL

The content URL is specified using the url property.

<a itemprop="url" 
  href="https://www.example-news.com/life/weather/moscow">
  example-news.com</a>

If the url property is not found, the system searches for a canonical link. This link is used to indicate the main content, if the current page duplicates a site page. Canonical links are marked with a special rel="canonical" attribute. For example, if the content is a duplicate of the page http://www.example-news.com/page, it contains <link rel="canonical" href="http://www.example-news.com/page"/>. The value of the href attribute of the canonical link is used as the material's URL.

The found value can be used when generating the content ID.

If the markup is correct and the tag is properly enabled, statistics on the content will soon start to be collected in Yandex Metrica.

When marking up a recipe, use the Recipe item. Mark up the following content elements (mandatory elements are marked with an asterisk):

ID*

The ID is specified using the identifier property. It lets Yandex Metrica distinguish between different content. The ID isn’t shown in reports.

<meta itemprop="identifier" content="12345">

You can also specify the ID using the mainEntityOfPage property. It's used if the identifier property isn't found. Yandex.Metrica searches it for the itemid attribute value that will be used as the ID.

<meta itemscope itemprop="mainEntityOfPage" 
  itemType="https://schema.org/WebPage" itemid="/life/cuisine/12345.html"/>

If none of the above properties is found, the top-level header from the <h1>...<h6> tags or the href attribute value of the canonical reference is used as the ID.
If multiple IDs are marked up, the first value found will be used.

Title*

You can specify the headline using the headline or alternativeHeadline property. The headline will appear in Yandex Metrica reports. If both properties are set, their values are written with a space. For example, if the headlines are marked up like this:

<h1 itemprop="headline">Cheesy chicken</h1>
<h2 itemprop="alternativeHeadline">
  Classic recipe</h2>

in the report, the content is called “Chicken with cheese Classic recipe”.

If none of the above properties is found, the value of the name property is used as the headline.

Text*

The text of the recipe should be placed in the tag with the recipeInstructions property.

The number of characters in the text is determined. This is necessary to determine the volume of material. Only the contents of nested tags is considered text. The characters in the actual tags aren’t taken into account. We recommend that you mark up the text of materials so that it doesn’t include what is unnecessary: ad banners, comment blocks, etc., otherwise the volume of materials and statistics indicators may be calculated incorrectly.

<p itemprop="recipeInstructions">
  Cut the chicken into pieces and put in a roasting pan.
  Add salt, pepper, and seasoning to taste and top with pieces of cheese.
  Bake for 25 minutes at 200 °C. 
</p>

If the recipeInstructions property isn't found, the values of the description or text property is used as text.

If the above properties aren't found, the entire contents of the tag marked Recipe, without tag characters, is used as the text.

Note

You can get complete statistics for the content with text longer than 500 characters.

Author

To specify the author, we use the author property. If there are multiple authors, specify them in different tags.

<div itemprop="author">John Smith</div>

The value can also be taken from:

• The name property of the Person class.

  <div itemprop="author" itemscope itemtype="http://schema.org/Person">
  <span itemprop="name">John Smith</span>
  </div>
  

• The attribute of the href link.

  <link itemprop='author' href="/example/authors/john_smith.html"/>
  

With this data, you can view statistics for individual authors in Yandex Metrica.

Subject

You can mark up keywords or hashtags as topics. To do this, define the about property for each topic. You can use the value from the name property of any class:

<div itemprop="about">Recipes</div>
<div itemprop="about" 
  itemscope itemtype="https://schema.org/Thing">
  <span itemprop="name">Second courses</span>
</div>

Dates of publication and revision

The dates of publication datePublished and revision dateModified are written in ISO 8601 format.

<meta itemprop="datePublished" content="2018-12-11T08:56:49Z" />

or in the datetime attribute of the time tag

<time itemprop="dateModified"  
  datetime="2018-12-11T07:30:00Z">
  07:30, December 11, 2018
</time>

Category

A heading is a section of a website dedicated to a specific topic. To mark up a category, use the BreadcrumbList class. It describes a chain of linked web pages (“breadcrumbs”), which usually ends with the current content. Within the BreadcrumbList, define multiple items of the ListItem type, which are marked up by the itemListElement property and describe the current and broader headings.

The nesting of categories is set using the position property of the ListItem class. For example, the “Recipes” category may contain nested categories like “Salads” and “Main course”. If position = '1', content is at the upper level (“Recipes”), if position = '2' — it's at the second level (“Entrees”).

The heading of materials will be the value of the name property of the ListItem entity with the largest position value.

Note

At the moment, the statistics shows two levels of category nesting.

<ol itemscope itemtype="http://schema.org/BreadcrumbList">
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life">
    <span itemprop="name">Recipes</span></a>
    <meta itemprop="position" content="1" />
  </li>
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life/weather">
    <span itemprop="name">Main course</span></a>
    <meta itemprop="position" content="2" />
  </li>
</ol>

Content URL

The content URL is specified using the url property.

<a itemprop="url" 
  href="https://www.example-news.com/life/weather/moscow">
  example-news.com</a>

If the url property is not found, the system searches for a canonical link. This link is used to indicate the main content, if the current page duplicates a site page. Canonical links are marked with a special rel="canonical" attribute. For example, if the content is a duplicate of the page http://www.example-news.com/page, it contains <link rel="canonical" href="http://www.example-news.com/page"/>. The value of the href attribute of the canonical link is used as the material's URL.

The found value can be used when generating the content ID.

If the markup is correct and the tag is properly enabled, statistics on the content will soon start to be collected in Yandex Metrica.

When marking up questions and answers, use the Question entity. Mark up the following content elements (mandatory elements are marked with an asterisk):

ID*

The ID is specified using the identifier property. It lets Yandex Metrica distinguish between different content. The ID isn’t shown in reports.

<meta itemprop="identifier" content="12345">

You can also specify the ID using the mainEntityOfPage property. It's used if the identifier property isn't found. Yandex.Metrica searches it for the itemid attribute value that will be used as the ID.

<meta itemscope itemprop="mainEntityOfPage" 
  itemType="https://schema.org/WebPage" itemid="/qanda/animals/12345.html"/>

If none of the above properties are found, then a combination of the author name and headline, the top-level header from the <h1>...<h6> tags, or the href attribute value of the canonical reference is used as the ID.
If multiple IDs are marked up, the first value found will be used.

Title*

You can specify the headline using the headline or alternativeHeadline property. The headline will appear in Yandex Metrica reports. If both properties are set, their values are written with a space. For example, the headlines can be marked up like this:

<h1 itemprop="headline">Can hares swim?</h1>
<h2 itemprop="alternativeHeadline">
 Answered by Moscow zoologist</h2>

In reports, the name of the content is a combination of the author name and the headline: “John Smith: Can rabbits swim? A zoologist from Moscow responds”.

If none of the above properties is found, the value of the name property is used as the headline.

Text*

The text of an answer should be placed in the tag with the acceptedAnswer property.

The number of characters in the text is determined. This is necessary to determine the volume of material. Only the contents of nested tags is considered text. The characters in the actual tags aren’t taken into account. We recommend that you mark up the text of materials so that it doesn’t include what is unnecessary: ad banners, comment blocks, etc., otherwise the volume of materials and statistics indicators may be calculated incorrectly.

<p itemprop="acceptedAnswer">
  They're great swimmers! Once, while working on a small island 
  of the Solovetsky archipelago in the White Sea, I witnessed how 
  two white hares swam to my island on their own
  through a cold sea strait, more than three hundred meters wide. 
  They spent some time on the shore and swam back to the mainland.
</p>

If the acceptedAnswer property isn't found, the values of the description or text property is used as the text.

If the above properties are not found, the entire content of the tag marked as Question, without tag characters, is used as.

Note

You can get complete statistics for the content with text longer than 500 characters.

Author

To specify the author, we use the author property. If there are multiple authors, specify them in different tags.

<div itemprop="author">John Smith</div>

The value can also be taken from:

• The name property of the Person class.

  <div itemprop="author" itemscope itemtype="http://schema.org/Person">
  <span itemprop="name">John Smith</span>
  </div>
  

• The attribute of the href link.

  <link itemprop='author' href="/example/authors/john_smith.html"/>
  

With this data, you can view statistics for individual authors in Yandex Metrica.

Subject

You can mark up keywords or hashtags as topics. To do this, define the about property for each topic. You can use the value from the name property of any class:

<div itemprop="about">Animals</div>
<div itemprop="about" 
  itemscope itemtype="https://schema.org/Thing">
  <span itemprop="name">Zoology</span>
</div>

Dates of publication and revision

The dates of publication datePublished and revision dateModified are written in ISO 8601 format.

<meta itemprop="datePublished" content="2018-12-11T08:56:49Z" />

or in the datetime attribute of the time tag

<time itemprop="dateModified"  
  datetime="2018-12-11T07:30:00Z">
  07:30, December 11, 2018
</time>

Category

A heading is a section of a website dedicated to a specific topic. To mark up a category, use the BreadcrumbList class. It describes a chain of linked web pages (“breadcrumbs”), which usually ends with the current content. Within the BreadcrumbList, define multiple items of the ListItem type, which are marked up by the itemListElement property and describe the current and broader headings.

The nesting of categories is set using the position property of the ListItem class. For example, the “Questions and answers” heading may contain such nested headings as “Animals” and “Birds”. If position = '1', materials are at the upper level (“Questions and answers”), if position = '2' — they are at the second level (“Animals”).

The heading of materials will be the value of the name property of the ListItem entity with the largest position value.

Note

At the moment, the statistics shows two levels of category nesting.

<ol itemscope itemtype="http://schema.org/BreadcrumbList">
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life">
    <span itemprop="name">Questions and answers</span></a>
    <meta itemprop="position" content="1" />
  </li>
  <li itemprop="itemListElement" itemscope
      itemtype="http://schema.org/ListItem">
    <a itemprop="item" href="//example-news.ru/life/weather">
    <span itemprop="name">Animals</span></a>
    <meta itemprop="position" content="2" />
  </li>
</ol>

Content URL

The content URL is specified using the url property.

<a itemprop="url" 
  href="https://www.example-news.com/life/weather/moscow">
  example-news.com</a>

If the url property is not found, the system searches for a canonical link. This link is used to indicate the main content, if the current page duplicates a site page. Canonical links are marked with a special rel="canonical" attribute. For example, if the content is a duplicate of the page http://www.example-news.com/page, it contains <link rel="canonical" href="http://www.example-news.com/page"/>. The value of the href attribute of the canonical link is used as the material's URL.

The found value can be used when generating the content ID.

If the markup is correct and the tag is properly enabled, statistics on the content will soon start to be collected in Yandex Metrica.