Summary
On the Content -> Summary page, you can view brief statistics on content for the current day. This information lets you quickly assess what is happening on your website right now and make the necessary decisions. Using the summary, you can:
- Understand how active your audience is.
- Find out which content is most popular and get brief information about it.
- Find out where users come from to view your content.
You can enable auto-refreshing to update statistics every 60 seconds.
What you can find in the content summary
The summary shows the most important metrics for making decisions:
- Number of users.
- The average time of interaction with all content and the recirculation value, which show how users read your content.
- Distribution of pageviews by traffic source: find out which sources bring you the largest number of views.
Summary of the most popular content
In the Popular content section, you can see statistics for most viewed content on the website. The following is displayed for each piece of content:
- Content traffic sources: this data will help you understand what types of sources to use to promote your content.
- Pageviews: Find out how popular your content is.
- Content interaction time and recirculation: see how users read your content.
- Distribution of content impressions on mobile devices and desktops: find out which devices bring more views.
To go to statistics on specific content, click its name. Learn more about content reports.
Learn more
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A user is an internet user who visited your website during a particular period of time.
A pageview is the loading of content at the moment a user clicks through to it. During a session, the user usually views content several times. In the tables, the pageview dynamics are displayed on a special graph.
In the Views by click source widget, you can see the distribution of pageviews and users by resource. It gives the names of the four sources that generate the most traffic.
The distribution shows the percentage of content views from mobile devices (smartphones and mobile phones) and desktops (computers, laptops, and tablets). It’s displayed in the Mobile share column. Hover your mouse over the distribution bar to see the legend.
Recirculation is not calculated for traffic between your website and Turbo pages.
The percentage of users who read specific content and then switch to other. Recirculation data lets you determine audience engagement, understand to what extent your audience finds your content interesting, and whether it is presented properly on your website.
Recirculation is only accounted for traffic between marked up pages. That’s why we recommend marking up all the pages you want to keep track of. Recirculation also isn’t reflected in reports for incoming traffic on pages with less than 500 characters.
To calculate recirculation, make sure that tracking of clicks on external links is enabled in the tag code (the trackLinks:true parameter is present). If the parameter is missing, update the tag’s code on all pages of the site.
You can assess the distribution of pageviews by traffic source type:
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Social networks: Users come from Facebook, VK, or Odnoklassniki.
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Search: Users come from Yandex, Google, Mail.Ru, Rambler, Yahoo, or Bing.
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Internal: Users click through from other content on the website.
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External links: Traffic from other resources.
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Recommendations: Users from recommendation systems, such as Google Chrome Suggests.
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Direct traffic: Users click through to your website using a direct link.
In the table, the pageview distribution is shown in the Sources column. Hover your mouse over the distribution bar to see the legend.
Recirculation is not calculated for traffic between your website and Turbo pages.
The percentage of users who read specific content and then switch to other. Recirculation data lets you determine audience engagement, understand to what extent your audience finds your content interesting, and whether it is presented properly on your website.
Recirculation is only accounted for traffic between marked up pages. That’s why we recommend marking up all the pages you want to keep track of. Recirculation also isn’t reflected in reports for incoming traffic on pages with less than 500 characters.
To calculate recirculation, make sure that tracking of clicks on external links is enabled in the tag code (the trackLinks:true parameter is present). If the parameter is missing, update the tag’s code on all pages of the site.
The time during which a user interacted with the content: scrolling the page, moving the mouse cursor, clicking on page elements, etc. This metric is calculated regardless of whether Session Replay is enabled in the tag. Time on content reflects how interesting the content is for the audience.