Content reports
These reports allow you to get general statistics on different content and compare them with each other.
To view the reports, go to Content → Materials. To go to a report on specific content, click its name.
To ensure that statistics are collected and displayed correctly, make sure that the site's content is marked up in accordance with the recommendations (Schema.org or Open Graph).
What reports can be used for
Find out how interested in the material readers are
Time on content shows the average amount of time that users interacted with the content, including reading text, watching videos, and working with interactive elements. The longer the engagement time, the more interested the audience is.
Review data on full scrolls and full reads. If users scroll through content without reading it, this means they didn’t find the text interesting and you should edit it. The full reads percentage shows how many users were converted to readers, meaning how effective the content was.
Look at the full read funnel to understand at what point in the article readers are leaving. This helps you decide where content can be improved. You can then compare values from before and after the changes.
Identify how users read content from different devices
Users read content in different ways, depending on the device they’re viewing it from. Evaluate the percentage of views from mobile devices and engagement metrics: if the percentage is high, but users quickly abandon content, the page probably takes too long to load or content doesn’t display properly. Work on the layout and adapt your content for mobile devices.
Understand who reads your content and how they do it
Study content audience data: user gender and age. This will help you find out whether or not it has hit the intended target audience.
Take a look at page formats to understand which of them are most suitable to promote your content.
Track what content users click through to
In the Click from content widget, you can find out where users went from the current content. This will help you understand which links to add and how to better link the website content.
Learn more
|
Useful links |
Online training |
Full scrolls show the percentage of users who scrolled through the content to the end.
Read depth shows what percentage of users have scrolled through the content to the end and read it at a speed of no more than 60 characters per second.
Full scroll and full read data is displayed as a funnel. It shows what percentage of users scrolled through the content or read one third, two thirds, all of the text, or went beyond it. The relevant funnel blocks show you where the user stopped scrolling through the content.
The number of full scrolls is usually greater than the number of full reads. This is because users often scroll through content to the end, but do so faster than the 60 characters per second speed that is necessary for it to count as a full read. For example, a user first scrolled to the end, and then read it at a speed of no more than 60 characters per second. In this case, the full scroll will be counted first, and then the full read. But if the user scrolled through the content to the end, but did not read it at a speed of 60 characters per second or slower, only the scroll will be counted.
Also, the percentage of full scrolls may be less than the percentage of full reads. This is due to a different counting algorithm. The percentage of full scrolls shows what percentage of total users scrolled to the end of the content. For example, two users viewed the content. The first one scrolled through the material and fully read it, but the second one did not. In this case, one full scroll and one full read is counted. The percentage of full scrolls will be equal to 50%, since one user full scrolled, and the other did not.
Also, the percentage of full scrolls is often less than the percentage of full reads. This is because the percentage of full reads, in contrast to the percentage of full scrolls, shows the proportion of full scrollers who did a full read. For example, the percentage of full reads in the example above is 100%, since the user who fully scrolled through the material then fully read it.
The distribution shows the percentage of content views from mobile devices (smartphones and mobile phones) and desktops (computers, laptops, and tablets). It’s displayed in the Mobile share column. Hover your mouse over the distribution bar to see the legend.
The Gender and age of users widget shows the distribution of readers by gender and age. You can use it to assess whether the content has hit the target audience.
Banned in Russia.
The time during which a user interacted with the content: scrolling the page, moving the mouse cursor, clicking on page elements, etc. This metric is calculated regardless of whether Session Replay is enabled in the tag. Time on content reflects how interesting the content is for the audience.
You can see the distribution of pageviews by page formats:
- desktop (pageviews from computers, laptops, and tablets);
- mobile — pageviews from mobile phones and smartphones;
- Turbo — pageviews of Yandex Turbo pages;
- AMP — Pageviews through Accelerated Mobile Pages by Google;
- Facebook — Pageviews through Instant Articles by Facebook.