Content reports

Yandex Metrica provides a set of convenient and visual reports for statistical analysis of content projects. They are located under Content. With the reports, you can:

  • Get a summary of current content.
  • Study audience engagement by content and category metrics.
  • Find out where users access your website from and the format they read your content in.

Note

To view reports, set up statistics based on content and mark up your content on the website.

Learn more about what metrics are displayed in reports.

Reports overview

How to work with reports

You can configure the following data display settings:

Period

Select the period to display data for. By default, reports display statistics for the current day and the summary shows statistics for the last 10 minutes.

Data breakdown

Some widgets display data with the time period divided into intervals. You can refine the time period to minutes, hours, days, weeks, and months.

Sample

It may take a long time to calculate metrics for a large amount of data. If you want to reduce the time for calculating metrics, decrease the sampling percentage. In this case, sampling is used: calculations are made for just a chunk of data, instead of for all data. Read more about sampling.

Article length

You can only view statistics on short (up to 4000 characters) or long (4000 or more characters) content.

Median values

Some values in the reports may be highlighted in red. This means they significantly differ from the median value and require your attention.

The median value is in the middle of a ranked series: if you take all values of a metric and sort them, the median will be in the middle of the sorted series. Keep in mind that the median value is not equal to the arithmetic mean.

Why there may be differences between data in content reports and other Yandex Metrica reports

If there are no statistics on the Content tab, make sure the new tag code is installed on the site.

Why traffic sources may differ

Traffic sources are considered for each content view and not for each session as in other Yandex Metrica reports. For example, if a user got to the website’s home page from search results, but then clicked through to specific content, the Yandex Metrica basic statistics show search as the session’s source, while in content statistics the source is internal traffic.

Why the number of views of articles and pages may differ

This might happen for the following reasons:

  • Article viewing was brief and there wasn’t time to transmit the data. At the same time, viewing the page itself was counted.
  • The article didn’t fall into the visibility scope of the user’s browser. For example, this may happen if the header or other content occupies significant space in front of the article.
  • The article contains less than 500 characters, except for the markup of short articles (questions and answers).

In reports under Content, data is collected for marked-up materials and Turbo pages. Other fast-loading mobile page formats are currently not accounted for (for example, Accelerated Mobile Pages or Facebook Instant Articles). Other Yandex Metrica reports include data for all the pages of a website, including those with no markup.

Questions and answers

Wrong statistics are collected

If you think statistics are not properly collected, make sure that:

  • All necessary content is marked up.
  • The markup meets the requirements.
  • All Schema.org items with markup are placed inside the body tag.
  • Nothing unnecessary is included in the text of your article, such as extra ad banners, comment boxes, and so on.
  • The text of each material contains more than 500 characters, except for the markup of short articles (questions and answers).
  • The text of each material contains more than 500 characters, except for the markup of short articles (questions and answers).

If you want to get combined statistics for content on your website and Turbo pages:

  • Make sure the installed Yandex Metrica tag is the same as on the site.
  • Make sure all the IDs or names (when the ID is empty) of your articles match the IDs or names on the website.

If you want to break your report down by category, they should be added to the RSS channel of your Turbo pages as breadcrumblist.

Content isn’t marked up, but statistics are collected

You probably enabled Turbo pages. Statistics on content are collected automatically.

To find out which , topics, and materials on your site are the most popular, how people read your content and interact with it, which sources bring the most traffic, and gain other insights, mark up the materials on your site using Schema.org or Open Graph.

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