Metrics

Reports contain the following metrics:

Views Users Time on content Recirculation Traffic sources

Full scrolls and full reads Types of devices Page formats Gender and age of users.

General metrics

Pageviews

A pageview is the loading of content at the moment a user clicks through to it. During a session, the user usually views content several times. In the tables, the pageview dynamics are displayed on a special graph.

Users

A user is an internet user who visited your website during a particular period of time.

Yandex Metrica tracks users by anonymous browser IDs that are saved as cookies. The IDs let Yandex Metrica distinguish between different users.

Audience engagement and retention

Time on content

The time during which a user interacted with the content: scrolling the page, moving the mouse cursor, clicking on page elements, etc. This metric is calculated regardless of whether Session Replay is enabled in the tag. Time on content reflects how interesting the content is for the audience.

Recirculation

Note

Recirculation is not calculated for traffic between your website and Turbo pages.

The percentage of users who read specific content and then switch to other. Recirculation data lets you determine audience engagement, understand to what extent your audience finds your content interesting, and whether it is presented properly on your website.

Recirculation is only accounted for traffic between marked up pages. That’s why we recommend marking up all the pages you want to keep track of. Recirculation also isn’t reflected in reports for incoming traffic on pages with less than 500 characters.

To calculate recirculation, make sure that tracking of clicks on external links is enabled in the tag code (the trackLinks:true parameter is present). If the parameter is missing, update the tag’s code on all pages of the site.

Full scrolls

Full scrolls show the percentage of users who scrolled through the content to the end.

Full reads

Read depth shows what percentage of users have scrolled through the content to the end and read it at a speed of no more than 60 characters per second.

Full scroll and full read funnels

Full scroll and full read data is displayed as a funnel. It shows what percentage of users scrolled through the content or read one third, two thirds, all of the text, or went beyond it. The relevant funnel blocks show you where the user stopped scrolling through the content.

The number of full scrolls is usually greater than the number of full reads. This is because users often scroll through content to the end, but do so faster than the 60 characters per second speed that is necessary for it to count as a full read. For example, a user first scrolled to the end, and then read it at a speed of no more than 60 characters per second. In this case, the full scroll will be counted first, and then the full read. But if the user scrolled through the content to the end, but did not read it at a speed of 60 characters per second or slower, only the scroll will be counted.

Also, the percentage of full scrolls may be less than the percentage of full reads. This is due to a different counting algorithm. The percentage of full scrolls shows what percentage of total users scrolled to the end of the content. For example, two users viewed the content. The first one scrolled through the material and fully read it, but the second one did not. In this case, one full scroll and one full read is counted. The percentage of full scrolls will be equal to 50%, since one user full scrolled, and the other did not.

Also, the percentage of full scrolls is often less than the percentage of full reads. This is because the percentage of full reads, in contrast to the percentage of full scrolls, shows the proportion of full scrollers who did a full read. For example, the percentage of full reads in the example above is 100%, since the user who fully scrolled through the material then fully read it.

Traffic sources

Traffic sources are the resources that users access your website from.

In the Views by click source widget, you can see the distribution of pageviews and users by resource. It gives the names of the four sources that generate the most traffic.

You can assess the distribution of pageviews by traffic source type:

• Social networks: Users come from Facebook, VK, or Odnoklassniki.
• Search: Users come from Yandex, Google, Mail.Ru, Rambler, Yahoo, or Bing.
• Internal: Users click through from other content on the website.
• External links: Traffic from other resources.
• Recommendations: Users from recommendation systems, such as Google Chrome Suggests.
• Direct traffic: Users click through to your website using a direct link.

In the table, the pageview distribution is shown in the Sources column. Hover your mouse over the distribution bar to see the legend.

Displaying content

Distribution of pageviews by device type

The distribution shows the percentage of content views from mobile devices (smartphones and mobile phones) and desktops (computers, laptops, and tablets). It’s displayed in the Mobile share column. Hover your mouse over the distribution bar to see the legend.

Page formats

You can see the distribution of pageviews by page format:

• Desktop: Views from computers, laptops, and tablets.
• Mobile: Views from mobile phones and smartphones.
• Turbo: Views of Yandex Turbo pages.
• AMP: Views through Accelerated Mobile Pages by Google.
• Facebook: Views through Instant Articles by Facebook.

Audience

The Gender and age of users widget shows the distribution of readers by gender and age. You can use it to assess whether the content has hit the target audience.

Learn more

• Content reports

Chat with us

---

Banned in Russia.