Yandex Tickets goals

If the Yandex Tickets widget is installed on your site, using auto-goals will allow you to track and analyze statistics on searching, selecting, booking, and purchasing tickets on your site in Yandex Metrica reports.

How it works

In order for Yandex Metrica to start collecting data on Yandex Tickets auto-goals, do the following:

  1. Install a Yandex Metrica tag on your site.
  2. In the tag settings, enable the Automatic goals option.
  3. Send the tag ID to Yandex Tickets support via the feedback form.

Auto-goals will appear when Yandex Metrica registers the data transfer. No additional Yandex Metrica or Yandex Tickets settings are required. Learn more about collecting statistics in the Yandex Tickets documentation. Yandex Tickets goals are created automatically to track the events listed in the table.

Goal name in the interface

Event ID

Event description

Yandex Tickets auto-goal: widget opening

yndx-afisha-wg-goals-tickets-widget_open

Opening any Yandex Tickets widget.

Yandex Tickets auto-goal: seat or ticket selection

yndx-afisha-wg-goals-tickets-widget_session

Opening the seating plan or ticket list.

Yandex Tickets auto-goal: entering personal data

yndx-afisha-wg-goals-tickets-widget_personaldata

The user enters their personal data when placing an order.

Yandex Tickets auto-goal: order confirmation

yndx-afisha-wg-goals-tickets-widget_confirm

The user selects a payment method and proceeds to checkout.

Yandex Tickets auto-goal: order payment

yndx-afisha-wg-goals-tickets-widget_payment

Filling out the payment form.

Yandex Tickets auto-goal: purchase

yndx-afisha-wg-goals-tickets-widget_order

The user successfully completed a payment on the website.

You can edit and delete Yandex Tickets auto-goals just like other auto-goals.

If you need to track other Yandex Tickets events in Yandex Metrica, add them manually.

Where to view statistics

To view statistics on goals, use the Conversions report. Data will appear in the report when Yandex Metrica registers at least one event. You can also add goals to other Yandex Metrica reports to track user behavior.

Restrictions

  • Automatic goals are not counted in the total number of tag goals.

  • This type of goal can’t be used in Multi-step goals.

  • The service registers a user reaching the same goal on the same counter no more than once per second.

  • During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.

  • If you edit the tag or a goal, all the previously collected information does not change.

  • If you delete a goal, information collected for it is no longer available in reports.

Chat with us

Useful links

Online training
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