Regular news updates
If a customer sees that shelves with products in a store are covered with dust, they will probably be less than enthusiastic about buying something. Website sections are like shelves. If the “News” shelf is neglected and contains outdated information, it raises questions. Is the site operational? Does it still provide any services?
Update the news section regularly or, if newsworthy events don’t often happen in your field, consider removing it completely.
Note
You can evaluate the popularity of your News section using the Popular report in Yandex Metrica.
The Session Replay report will help you find out which news items in particular generate the most interest among your site users. It shows user behavior in this section.