Multi-goal

With a multi-goal, you can combine several different types of conditions into a single goal, including both online and offline events. This helps you collect unified statistics on events that address the same business objective but have different technical parameters.

A goal is considered completed if at least one of the conditions specified in the multi-goal settings is met. If multiple events matching the multi-goal conditions occur within a single session, each event is counted as a conversion.

How to create a multi-goal

1. In Yandex Metrica, go to the Goals page in the left menu.

2. Click Add goal.

3. Select the Multi-goal goal type.

4. In the Name field, enter a name for the goal to create.

5. Add the conditions you need. You can use the available goal types as conditions:

   • Conversion
   • Pageviews
   • Site search
   • Form submission
   • Button click
   • Click on phone number
   • Click on email
   • Calls
   • Chats
   • Open messenger
   • Clicks to social networks
   • Return from payment system
   • File download
   • Parameters

   You can select no more than 10 conditions.

6. Click Add goal. The created goal will appear in the list of goals. Yandex Metrica will start collecting statistics on it within a few minutes.

Revenue transfer

For a multi-goal, revenue can be reported in two ways:

• By sending revenue data directly through a condition. To learn more, see Revenue by goal.
• As static revenue specified in the goal's additional settings.

Requirements and restrictions

• The conditions described in these steps are combined using the logical OR operator. A goal is considered completed if at least one of its conditions is met.

• A maximum of 200 goals can be set for each tag.

• The service registers a user reaching the same goal on the same counter no more than once per second.

• During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.

• If you edit the tag or a goal, all the previously collected information does not change.

• If you delete a goal, information collected for it is no longer available in reports.

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