Using goals for retargeting and audience targets in Yandex Direct

In Yandex Direct, you can define a target audience and retargeting list for your ad campaign. You can use any goal you've created in Yandex Metrica as your retargeting criteria.

Create a goal to use in Yandex Direct

After it is created, the goal will be available in the Goals section.

Use a previously created goal in Yandex Direct

When any Yandex Metrica goal is specified in the Yandex Direct campaign settings as a condition for retargeting and audience selection, it's displayed in the Goals section in Yandex Metrica.

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