"Page view" goal

This type of goal lets you track:

• Traffic to a specific page or multiple pages.
• Outbound clicks.
• File downloads.

• How to create a “Page view” goal
• Restrictions
• Examples

How to create a "Page view" goal

1. In Yandex Metrica, select Goals from the left menu.
2. Click Add goal.
3. In the Name field, enter a name for the goal to create.
4. Select the Page view goal type.
5. Specify the desired condition. You can add up to 10 conditions.
6. Click Add goal. The created goal will appear in the list of goals. Yandex.Metrica will start collecting statistics on it within a few minutes.
7. Check whether the goal is working correctly.

Conditions for tracking a goal

There are several types of conditions available when creating a goal. Conditions are combined with the OR operator, so the goal is considered completed if at least one of the set conditions is met.

Criterion	Description
url: matches	If you select the full address in the settings, the tag will track sessions where the page address is identical, including the protocol (http:// or https://), domain, and all parameters after the ? sign (if any), excluding the UTM tags. If you select the path to the page in the settings, the tag will track sessions with matches between the domain name of the tag and the domain name on which the specified page is located. Note that the page's path that comes after the slash / must exactly match the path specified in the tag settings. Example URL matches: /metrika, the URLs specify example.com and mysite.com domains. The goal will trigger for the URL (since the path matches and the domains are in the settings): http://example.com/metrika. http://mysite.com/metrika. https://example.com/metrika. https://mysite.com/metrika. https://example.com/metrika/?utm_source=123. The goal will not trigger for the URL: http://test.ru/metrika (the path matches, but the address is not specified in the tag settings). http://example.com/metrika/test (the path does not match). https://example.com/?test=123 (the URL contains parameters). http://example.com (the path does not match). In both cases, if a user lands on a page where the tag is installed, and the page URL completely matches the one specified in the settings, the tag will count this session.
url: contains	Specify part of a URL. Use this option if there are multiple target pages and they can be combined with a single condition. Specify as much of the URL as possible so the goal is only completed on the desired pages. Example If the condition is /abc, the goal will be completed on the pages example.com/abc-1, example.com/abc/2, and example.com/abcd.
url: begins with...	Only the first part of the URL is specified. Use this condition if you want to track views in subdirectories. Example If the condition is https://example.com/abc/, the goal will be completed on the pages https://example.com/abc/1, https://example.com/abc/2, and https://example.com/abc/1/2/3.
url: regular expression	Used for tracking URLs that match a custom pattern

When handling the condition, such symbols as ?, #, &, and the dot (.) are removed from the end of the URL. For example, the URLs http://example.com/?, http://example.com/#, and http://example.com/?var=1& will be compared to http://example.com/, http://example.com/, and http://example.com/?var=1, respectively. To add these symbols, except the dot, to the URL, use the url: regular expression condition.

To avoid accidental goal triggers due to overlaps with similar URLs on the site, don't use conditions that are too short. For example, if the goal condition specifies a URL containing cart and the site's domain name is bestcartoons.ru, the goal is achieved when a user views any page of the site.

To trigger the goal for pageviews on pages with a + symbol in their URL, specify %2B in the template instead of +.

Example

Restrictions

• A maximum of 200 goals can be set for each tag.
• The service registers a user reaching the same goal on the same counter no more than once per second.
• During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.
• If you edit the tag or a goal, all the previously collected information does not change.
• If you delete a goal, information collected for it is no longer available in reports.

Examples

Tracking outbound clicks

The tag owner's site has the page http://example.com/page1/ with a link to the external resource http://external-example.com/.

1. Set the type of condition to "url: contains".
2. Specify the condition as https://external-example.com.

Tracking file downloads

1. Set the type of condition to "url: contains".
2. Enter the full or partial path to the file (or its name) on your site as the condition. For example, https://example.com/files/name.pdf or name.pdf. If you specify a name as the condition, make sure it doesn’t overlap with other file or page names on the website.

Learn more

• Track clicks on an email address
• Track click on phone number
• How to create a report for a goal
• Revenue by goal

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