Glossary
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Alternative CDN
- This option allows you to correctly count sessions from regions that have restricted access to Yandex Metrica. It might take longer to load the tag code when using this option. Even with the option enabled, the code snippet can send a preliminary request to mc.yandex.ru to save traffic.
Asynchronous code
- The tag code does not block pages and does not affect page loading speed. Displayed if the Outdated tag code option is enabled.
Attribution (attribution model)
- You can use this method to get insights into how different traffic sources contribute towards a conversion and future site visits.
Auctions
- Total number of auctions.
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Benchmarks
- See Market averages.
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Currency
- Currency according to ISO 4217, which is used by default to display revenue. For example, revenue by goal, ad spending, or in E-commerce data.
Widget
- A graphic module that summarizes statistics about the website and its users. Widgets are displayed in the Dashboards section of Yandex Metrica.
Funnel
- This report shows how users complete a specified set of steps over a certain period.
Session (visit)
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The sequence of actions (activity) performed by a single user on the site (on a single tag). What is considered as user activity: pageviews, clicks on outbound links, file downloads, and triggers of the functions reachGoal, hit, params, extLink, file, notBounce.
The session ends when there is no activity for a certain amount of time. By default, this is 30 minutes. You can set a different amount of time using the session timeout option.
For example, the timeout is 30 minutes. A user opens the website and views several pages: the session is registered. Then the user leaves the browser tab open and walks away. Returning 35 minutes later (the timeout period has expired), the user goes to another page on the site. This pageview is considered a new session.
The first click-through from advertising systems (e.g., Yandex Direct) is always a separate session. While it lasts, repeated click-throughs from the ad are not considered new sessions.
Outbound click
- When a user exits your site by clicking an outbound link to any other site.
Outbound link
- A link on your site that leads to another (external) website.
Internal traffic
- A click that a user made on a page on your website that led to another site page. The website in question is located at the URL specified in your tag settings.
Time on site
Won auctions
- Number of auctions won by the bidder.
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Page depth
- The number of pageviews on the site within a single session.
Dimension
- Attribute that represents user actions registered by the tag (for example, session, pageview, referral, file download, etc.). Data sent in a report is grouped by attribute.
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Dashboards
- This section offers a brief overview of various aspects of your site performance. Yandex Metrica offers three standard dashboards: Summary, which provides general site information, Traffic effectiveness, and Ecommerce.
Auction win rate
- The ratio of auctions won by the bidder to the total number of auctions they participated in. Measured in percentage.
Bid rate
- The ratio of auctions the bidder participated in to the total number of offers. Measured in percentage.
Conversion
- Meeting the criteria set in the goal parameters within a single user session.
Revenue
- The revenue from ad placements on the site. Measured in the selected currency, converted at the auction day’s exchange rate.
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Page titles
- This report shows traffic information for site pages (specifying their titles) by number of views and users. The titles are taken from the title element.
Page loading
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The process of displaying webpage contents. There are several stages of loading:
- Processing DNS requests.
- Processing redirects.
- Connecting to the server.
- Getting the server response.
- Processing HTML.
Detailed information about page loading is available in the Page load time report.
Uploading the file
- When the user begins downloading a file from the site.
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JavaScript goal ID
- Creating a goal includes specifying its identifier. When a goal is completed, the reachGoal method is called, and the specified ID is passed to it.
Informer
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This tool is used to display site statistics directly on your site. You can customize the appearance of the informer and select its type:
- Basic: Clicking on the informer takes you to Yandex Metrica.
- Advanced: Clicking on the informer shows a widget with site statistics for the week.
Traffic source
- How users reach your website: from an ad, search results, social media, or other source. For detailed information about the traffic source, go to Traffic source (detailed). For example: Traffic source → Search engine traffic. Traffic source (detailed) → Yandex.
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Conversion rate
- The number of conversions as a percentage of the total number of sessions.
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Yandex Metrica
- A numerical value that is based on an attribute of a session or pageview. This amount can be the total or average. For example, pageviews are calculated as the sum of values, while session depth is the average value.
Tag
- The From, UTM, or Openstat tag is a URL parameter that Yandex Metrica analyzes with a special algorithm. It's not displayed in the URL parameters report. Instead, it’s included in special reports. This lets you create more intuitive and thorough analytic segments.
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Tag number
- A unique number that identifies the data store associated with the tag. It is assigned by the system automatically when the tag is created, and can’t be changed. It is specified during initialization of the tag on a page.
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Review
- Add this dashboard to the side menu for quick access.
Bounce
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A session is considered a bounce if it meets all of the following criteria at once:
- No more than one pageview was registered during the session.
- The session length was less than the length set for bounce tracking (by default, 15 seconds).
- A "non-bounce" event was not registered.
Learn more
For calculating a session’s length, user activity is considered: pageviews, outbound clicks, file downloads, and triggers of the functions hit, params, extLink, file, notBounce.
The "non-bounce" service event is generated in the browser when a period of time set for bounce calculation passes after the session start. The registered event time might differ from the actual time due to discrepancies in the time on the server and on the client, or due to latency in sending the event. As a result, a non-bounce session might be registered that is shorter than 15 seconds (or whatever time you set).
Hash tracking in the address bar
- This option is applied for AJAX sites and allows correct calculation of the number of pageviews on pages that are updated without being refreshed.
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Setup assistant
- Your guide to settings. It helps you quickly identify the most relevant Yandex Metrica reports for your business needs and how to configure them to receive the right data. Learn more about the setup assistant.
User
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Internet user who visited your website during a particular period of time.
Users are tracked via anonymous browser IDs that are saved as cookies. A user who returns to your site after they delete their cookies will be considered new.
Cross-device user
- A user that Yandex Metrica identifies based on data about different browsers used by the same person. This data is combined using Crypta technology.
Session duration
- The time between the first and last event during a user session on the site. The first event is always the loading of the tag on the page. The last event can be a pageview, an external link click, a file download, a conversion, a non-bounce event, or a parameter submission.
View
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Loading one of a site’s pages when a user navigates to it. Pageviews also include:
- Website pages load (including page refreshes).
- Updating AJAX sites, which is detected by the hash parameter changing in the address bar (#fragment).
- Data is sent using the hit method.
Timeout rate
- The share of auctions that didn't receive any bids and end early due to a long wait, relative to the total number of auctions.
Direct traffic (hit)
- Incoming traffic from entering the URL in the address bar, clicking saved links, and the like. Other kinds of incoming traffic may also fall under direct traffic if Yandex Metrica couldn't recognize the source by referrer or tag.
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Robot
- Programs that crawl the site for a specific purpose. For example, for indexing a site or checking how it works. Some robots present themselves: pass their name in the User agent. Others disguise themselves as real users. Yandex Metrica detects sessions of such robots by their behavior and other technical characteristics. Such robots are called behavioral robots. Learn more
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Segment
- Some of the sessions or pageviews, which are selected by a formal attribute (for example, the number of pages viewed).
Event
Average response time
- The time it takes for the bidder to prepare a response. Measured in milliseconds.
Market averages
- Market averages, also known as benchmarks, are an analytics tool that lets you compare your site's key metrics with the average performance of your closest competitors. Learn more about market averages.
Average market sales
- An analytics tool that lets you compare your site's key sales metrics with the average performance of your closest competitors. Learn more about average market sales.
Average bid price
- The average price offered by the bidder in auctions.
Bids
- The number of auctions where the bidder placed bids.
Third-party cookies
- Third-party сookies are small pieces of website code. They are automatically loaded when you open a site, record information (such as location, device type, or its IP address), and pass it to their owner. Third-party cookies may be placed by both the site administrator and their partners. Learn more about third-party cookies or trackers.
Tag
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JavaScript code that the service uses to collect statistical data.
It is also a Yandex Metrica tracking unit, i.e., a container for collecting all information about sessions on your website.
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Visit timeout in minutes
- This is how long a user is inactive on the site. When the specified number of minutes has passed, the session will be considered ended. The session timeout is specified as an integer between 30 and 360. By default, it is 30 minutes.
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Unique Call
- A goal that is created in Yandex Metrica when sending call data (for example, using call tracking services). It is used to track first-time calls. Learn more in the Call goals section.
Unique Target Call
- A goal that is created in Yandex Metrica when sending call data (for example, using call tracking services). It is used for tracking first-time calls with a duration longer than 30 seconds. Learn more in the Call goals section.
Outdated code snippet
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The old tag code is used that supports Session Replay 1.0.
By default, Yandex Metrica uses a new code snippet that supports Session Replay 2.0. Only use legacy code if you need Session Replay 1.0.
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Hit
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An event recorded by Yandex Metrica. Such events include:
- Views
- Completing any goal set on the tag.
- Sending session parameters.
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Goal metric
- A numerical value calculated for the goal specified in the report. This amount can be the total or average. For example, conversions are calculated as the total of all values, and conversions per user is calculated as the average value.
Conversion
- A session in which a goal was completed.
Target Call
- A goal that is created in Yandex Metrica when sending call data (for example, using call tracking services). It is used to track calls in which the conversation lasted longer than 30 seconds. Learn more in the Call goals section.
Target user
- A user who meets the condition set in the goal parameters.
Goal
- Actions that site owners want users to take, such as viewing a specific page or clicking a particular element (for example, the "Proceed to checkout" button). For more information, see What are goals. Types of goals.
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Yandex Tag Manager
- A free tool for managing tags of web analytics systems: behavioral, advertising, financial, and marketing.
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Advanced Matching
- A technology that helps identify users visiting the site even if they use browsers that limit cross-site cookies (third-party cookies), such as Safari or Mozilla Firefox. Learn more about advanced matching
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ClientID
- Unique website session ID created automatically by Yandex Metrica. The ID is anonymous, randomly generated, and is associated with the browser where the user opened the website. It is used for transmitting user parameters and tracking offline conversions.
CMS system
- Content management system, a program for managing site content. A CMS is used for uploading and removing texts, images, or videos on a website without needing any programming skills.
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eCPM
- Average CPM (cost per mille) for won auctions, effective advertising cost per thousand impressions.
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JSON-LD
- JSON-LD is a markup method that renders data using the Linked Data (LD) objects. Learn more about JSON-LD
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Measurement Protocol
- You an use this tool to send user interaction data directly from your server to Yandex Metrica servers via HTTP requests. It enhances data collection and analysis capabilities by supplementing the data collected by the standard web tag. Learn more about Measurement Protocol
Microdata
- A markup method with data rendered as standard HTML elements. Learn more about Microdata
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Open Graph
- A vocabulary used for the semantic markup of data. It lets you control the preview that is generated when publishing links on social networks and transmit information to other internet services. For more details, see the official website.
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Prebid
- Owners of sites that use the Prebid header bidding system for monetization can use the Prebid event report to analyze ad performance and make data-driven decisions. For example, the report data can help you evaluate the effectiveness of each ad adapter and continue partnerships with DSP (Demand-Side Platform) providers (bidders) that generate the most revenue. For more information, see the official website.
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Schema.org
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A vocabulary used for semantic markup of web data. It's supported by major search engines, including Yandex. The dictionary provides a set of classes that describe various items and their properties. For more details, see the official website.
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You can use two markup methods: Microdata or JSON-LD.
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Third-party cookies
- See Third-party cookies.
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UserID
- User ID set by the site owner (for example, when the site user logs into their personal account). Used for transferring user parameters and for tracking offline conversions.
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XPATH
- A query language that you can use to locate specific elements in XML and HTML documents. You can use it to specify the path to a specific element or group of elements.
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yclid
- The ID of a click on a Yandex Direct ad assigned by Yandex Direct. It is passed in the ad’s URL. Used for tracking a website traffic source. Not displayed in reports.
Content analytics terms
To learn more about these terms, see Indicators.
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Useful links |
Online training |
The average time by which, according to Yandex Metrica data, you can determine that a call was a target call.
Actions that site owners want users to take, such as viewing a specific page or clicking a particular element (for example, the "Proceed to checkout" button). For more information, see What are goals. Types of goals.
A markup method with data rendered as standard HTML elements. For more information, see Microdata.
A markup method that renders data using the Linked Data (LD) objects. For more information, see JSON-LD.
Loading one of a site’s pages when a user navigates to it. Pageviews also include page refreshes, AJAX site updates, and sending data using the hit method.