Yandex Direct reports

Make sure that the tag is formed correctly. A UTM tag consists of five parameters, which can be arranged in any order and are separated by ampersands (&):

http://example.com/?utm_source=yandex&utm_medium=cpc&utm_campaign=campaign123&utm_content=ad456&utm_term=keyword

If the page URL already contains parameters, the label should be added after the ampersand &:

http://example.com/?uid=1234&utm_source=yandex&utm_medium=cpc&utm_campaign=campaign123&utm_content=ad456&utm_term=keyword

In addition, UTM tags might not be counted because:

• The Yandex Metrica tag isn’t installed on landing pages, or it is installed incorrectly. Check how the tag is installed.

• The ad specifies a URL that redirects to a page that doesn't have the Yandex Metrica tag installed.

• The ad specifies a URL that redirects to another page, and the UTM labels are lost.

• The ad specifies an invalid URL that doesn’t open a page.

The standard report on UTM tags has a hierarchical structure: utm_source, utm_medium, utm_campaign, utm_content, and utm_term.

If you use every UTM tag except utm_content, data for utm_term won't be available in the standard Labels report group report. In order to start showing the tags, remove utm_content from the report.

The tag parameters have default names: utm_source, utm_medium, utm_campaign, utm_content, and utm_term. You can't change them or create custom names (like utm_keyword or utm_word), because they won't be part of the UTM labels and their data won't be reflected in the “UTM labels” report.

For example:

http://example.com?utm_source=yandex&utm_medium=cpc&utm_campaign={campaign_id}&utm_keyword={keyword}

where utm_keyword is a custom parameter.

The “UTM tags” report shows information for the utm_source, utm_medium, and utm_campaign parameters. Information for the utm_keyword parameter is only available in the Reports -> Content -> By URL parameters report.