How to decide which goal to create
Goals let you track user actions on the site. For example, you can find out how many people registered on the site during a month but didn’t take any action. The desired actions usually depend on the type of site.
Informational site
Registration on the site
To find out how many users have registered on the site, there are several criteria that you can track.
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Criterion |
Recommended goal type |
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Submit a form by clicking a button, such as “Submit”. |
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|
Sequence of actions:
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Visiting a specific page
Use the Page view goal to track this action.
Number of click-throughs to other sites
Use the Page view goal.
Site that offers services or items
Tip
If you have an online store with a large number of items, configure sending e-commerce data and use the special group of reports.
Form submission
To track form submissions, you can register the following actions:
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Action |
Recommended goal type |
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Click a button (such as |
|
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Click the email address (and send the request by email). |
|
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Open a page with a form to submit or another way to send the form. |
This option is not as effective, since it doesn’t register the actual submission. Use the Page view goal. |
Registration on the site
To find out how many users have registered on the site, there are several criteria that you can track.
|
Criterion |
Recommended goal type |
|
Submit a form by clicking a button, such as “Submit”. |
|
|
Sequence of actions:
|
Viewing a list of services or prices
There are several ways to track this action. The method you should use depends on how information is published on the site.
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Format |
Recommended goal type |
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List on a separate page |
|
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List in a file |
Number of click-throughs to other sites
Use the Page view goal.
Site with contests, promo offers, and so on
Form submission
To track form submissions, you can register the following actions:
|
Action |
Recommended goal type |
|
Click a button (such as |
|
|
Click the email address (and send the request by email). |
|
|
Open a page with a form to submit or another way to send the form. |
This option is not as effective, since it doesn’t register the actual submission. Use the Page view goal. |
Registration on the site
To find out how many users have registered on the site, there are several criteria that you can track.
|
Criterion |
Recommended goal type |
|
Submit a form by clicking a button, such as “Submit”. |
|
|
Sequence of actions:
|
Number of click-throughs to other sites
Use the Page view goal.
Learn more
|
Useful links |
Online training |