Call goals

If you transmit call data to Yandex Metrica, you can use special goals to more flexibly configure advertising campaigns in Yandex Direct and track statistics in Yandex Metrica.

When data is transmitted for the first time, several types of goals are automatically created in Yandex Metrica within 24 hours:

• Call: Counts any calls, including missed calls. The name and description of the goal can be whatever you like if the data is transmitted via the Yandex Metrica API.
• Target Call: For tracking calls in which the conversation lasted longer than 30 seconds.
• Unique Call: For tracking first-time calls.
• Unique Target Call: For tracking first-time calls with a duration longer than 30 seconds.

Creating goals depending on the method of transmitting information

You can edit the names of goals or delete them from the list in Yandex Metrica at any time.

If you want to apply a different conversation duration to track Target and Unique Target Calls, you can create this goal manually.

To view goal statistics, use the Conversions report and add the goal to other Yandex Metrica reports. The data is displayed in reports after a user makes a call and the information is received by Yandex Metrica: within 24 hours.

Creating a goal manually

To track calls with criteria other than those set by Yandex Metrica, you can create the desired goals yourself. For example, you can create a goal to track a call that is: a first-time call, duration less than 1 minute, with a “test” tag.

To create a goal:

1. In Yandex Metrica, go to the Goals page in the left menu.
2. Click Add goal.
3. In the Name field, enter a name for the goal to create.
4. Select the goal type Calls.
5. Specify which calls to create a goal for.
6. Select the condition for matching the value:
   • “matches”. Specify the tag in full, for example, test-call.
   • “contains”. Specify a part of the tag, for example, call. Use this method if there are several similar tags and you need to track all such calls.
   • “begins with”. Specify the beginning of the tag value, for example, test-.
   • “regular value”. Used to track tags corresponding to custom templates.
7. Click Add goal. The created goal will appear in the list of goals. Yandex.Metrica will start collecting statistics on it within a few minutes.

Which calls can be tracked

You can track several types of calls in Yandex Metrica:

• First-time calls: select the First-time type.
• Calls from people who have already called you: Repeated.
• Calls that were answered by your operators: Answered.
• Calls that went unanswered: Missed.
• Calls with a tag. If necessary, in the Tag field you can specify a value that can be used to provide more detail on the quality of a call or its result, among other things. For example, “price didn't suit client”. Make sure that the case and spelling of the tag match the case and spelling used in the call tracking system or when transmitting data via the API. Within one goal, correspondence with one tag is taken into account.
• Calls of a certain duration. You can specify the duration that you consider important for your business tasks. For example, 30 seconds. The duration can be specified for all types of calls listed above.

Restrictions

• This type of goal can’t be used in Multi-step goals.

• A maximum of 200 goals can be set for each tag.

• The service registers a user reaching the same goal on the same counter no more than once per second.

• During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.

• If you edit the tag or a goal, all the previously collected information does not change.

• If you delete a goal, information collected for it is no longer available in reports.

Learn more

• How to create a report for a goal
• Revenue by goal

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