Automatic goals
Note
Automatic goals are not available for automatically generated tags.
Yandex Metrica collects data about various activities on a website. It can create goals automatically based on certain actions:
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Action on the site |
What Yandex Metrica tracks |
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All email addresses. Yandex Metrica recognizes email addresses by the presence of |
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All phone numbers. Yandex Metrica recognizes phone numbers by the presence of |
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Button click (including Auto-goal: Request and others) |
Clicks on all buttons or other clickable elements on the site. Yandex Metrica recognizes clickable website elements by the presence of the following tags: For websites added to Yandex Business, you can create this goal for different buttons (for example, Auto-goal: Request). We don't recommend deleting these goals, because they help improve the quality and effectiveness of your ads. |
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Transitions to any messenger used for feedback on the website. For example, WhatsApp, Viber, VK Messenger, Facebook Messenger, and others. Yandex Metrica recognizes messengers by the presence of their URLs in links. |
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Submission of all forms of feedback on the website. The form is identified by the presence of the |
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Downloads of any files on the website. File types
Supported extensions
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How often people use site search. Yandex Metrica recognizes addresses by the presence of |
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Events transmitted by services integrated with Yandex Metrica: Jivo, Nethouse, and others. |
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Clicks to any social network that is added to the site. For example: Instagram, VK, Facebook, YouTube, and others. Yandex Metrica recognizes social networks by the presence of their URLs in links. |
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How often users return to the site after clicking through to a payment system. Yandex Metrica recognizes payment systems by the presence of their URLs in the referrer. |
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Adding an item to the shopping cart. The goal is triggered by the add event |
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Purchase on the site. The goal is triggered by the purchase e-commerce event |
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Entering contact information |
Entering contact information in form fields on site pages. Starting December 2023, the goal is counted whenever the user submits their contact data. If the Use advanced tracking settings option is enabled in the tag settings, the goal is created when contact data is first entered on the site, and this data is transmitted to Yandex Metrica in hashed form. If this option is disabled, Yandex Metrica records the entered data but does not process it. |
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Sending contact information |
Similar to the "Entering contact information" auto-goal. This option is triggered even if only one contact information field is filled when the form is submitted. For example, if only a phone number or only an email address is provided. |
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Logging in with Yandex ID (Auto-goal: User logged in with Yandex ID) |
The user signed in with their Yandex ID account. There are two ways to count the auto-goal:
In other cases, the auto-goal won't be counted. |
You can also use the list of recommended goals for various industries and support sending events with the specified identifiers on the website. In this case, goals for tracking the sent events will be created automatically. On top of that, if you use Google Analytics and Facebook Pixel on your website, Yandex Metrica can recognize the markup of the recommended goals of these systems and automatically create goals for events.
Yandex Metrica suggests recommended goals based on your business area:
Services
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Goal name in Yandex Metrica |
Event |
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Registration on the site |
A user registered on the website |
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Enter contact information |
A user provided their contact information |
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Contact details confirmed |
A user confirmed their contact information |
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Login to site |
A user logged in to the website |
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Subscription to mailing list |
A user subscribed to the newsletter |
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Request form opened |
A user opened a request form |
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Submit an application form |
A user filled out and submitted a request form |
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Chat opened |
A user opened the chat |
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Chat message sent |
A user sent a message in the chat |
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Adding to favorites |
A user added a service to favorites |
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Start to check out |
A user started placing an order |
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Select a payment method |
A user selected a payment method |
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Successful order |
Payment completed |
Realty
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Goal name in Yandex Metrica |
Event |
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Registration on the site |
A user registered on the website |
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Chat opened |
A user opened the chat |
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Chat message sent |
A user sent a message in the chat |
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Request form opened |
A user opened a request form |
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Submit an application form |
A user submitted a request form |
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Meeting confirmation |
A user confirmed a meeting |
Online stores
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Goal name in Yandex Metrica |
Event |
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Registration on the site |
A user registered on the website |
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Login to site |
A user logged in to the website |
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Subscription to mailing list |
A user subscribed to the newsletter |
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Adding to favorites |
A user added a product to favorites |
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Chat opened |
A user opened the chat |
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Chat message sent |
A user sent a message in the chat |
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Add to basket |
A user added a product to the basket |
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Start to check out |
A user started placing an order |
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Select a payment method |
A user selected a payment method |
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Successful order |
Payment completed |
Education
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Goal name in Yandex Metrica |
Event |
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Registration on the site |
A user registered on the website |
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Enter contact information |
A user submitted their contact information |
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Contact details confirmed |
A user confirmed their contact information |
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Login to site |
A user logged in to the website |
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Subscription to mailing list |
A user subscribed to the newsletter |
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Chat opened |
A user opened the chat |
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Chat message sent |
A user sent a message in the chat |
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Request form opened |
A user opened a request form |
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Submit an application form |
A user submitted a request form |
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Start to check out |
A user started placing an order |
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Select a payment method |
A user selected a payment method |
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Successful order |
Payment completed |
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Course started |
A user started a course |
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Creating CV |
A user created a resume |
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CV sent |
A user sent a resume |
Advertisement services
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Goal name in Yandex Metrica |
Event |
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Registration on the site |
A user registered on the website |
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Contact details confirmed |
A user confirmed their contact information |
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Login to site |
A user logged in to the website |
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Subscription to mailing list |
A user subscribed to the newsletter |
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Chat opened |
A user opened the chat |
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Chat message sent |
A user sent a message in the chat |
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Viewing seller/performer contacts |
Viewing the contact information of a seller or contractor |
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Request form opened |
A user opened a request form |
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Submit an application form |
A user submitted a request form |
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Start to check out |
A user started placing an order |
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Select a payment method |
A user selected a payment method |
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Successful order |
Payment completed |
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Ad placement confirmed |
A user confirmed the placement of an ad |
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Ad response |
A user responded to an ad |
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Contacting seller/performer |
A user contacted a seller or a contractor |
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Successful contact |
Successful contact |
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Meeting confirmation |
Meeting confirmation |
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Performer completed order |
A contractor provided a service |
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Adding to favorites |
Adding to favorites |
Goals will appear after Yandex Metrica records at least one of these events on your site. For example, on the Goals page, you'll see a goal with a name like "Auto-goal: Open messenger".
To view goal statistics, use the Conversions report and add the goal to other Yandex Metrica reports.
How to enable and manage automatic goals
The creation of automatic goals is enabled by default in the settings of:
- New tags
- Tags that don't have any goals
- Tags with rarely used goals
To create goals for other tags, enable the Automatic goals option in the tag settings.
You can manage goals:
— edit
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In automatic goals, you can edit the name and revenue. You can’t edit the other fields.
To learn how to edit the "Click on phone number" auto-goal, see the Track clicks on phone numbers page.
— delete
- If you delete the goal, it won't be automatically recreated. But you can always create one manually.
Restrictions
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Automatic goals are not counted in the total number of tag goals.
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This type of goal can’t be used in Multi-step goals.
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No automatic goal will be created if the tag already has a goal with exactly the same condition.
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The service registers a user reaching the same goal on the same counter no more than once per second.
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During a single user session, the service can register up to 1000 offline conversions and 400 online conversions created for the tag.
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If you edit the tag or a goal, all the previously collected information does not change.
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If you delete a goal, information collected for it is no longer available in reports.
* Banned in Russia.
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Useful links |
Online training |