What is E-commerce?

Yandex Metrica can help you collect, analyze, and use information about the actions of site visitors related to e-commerce (Ecommerce) in Yandex Direct ad campaigns:

• See detailed information about items and orders, the average cost of orders, conversion rates per order, time to purchase, and other useful data.
• Increase the effectiveness of ad campaigns in Yandex Direct by using the “Maximum conversions with a limit on the cost revenue ratio (CRR)” strategy.
• Understand which items are the most popular on your site, which items are added to the basket more often, which discount coupons (promo codes) are used more often, and so on.
• Analyze the profitability of ad channels.
• Analyze and identify the site audience with the most spending power.

For the information to appear in the reports, send data to Yandex Metrica about which items and at what price visitors to your site perform these actions:

• Viewing an item.
• Adding an item to the basket.
• Removing an item from the basket.
• Purchasing.

These events will be tracked in Yandex Metrica, and statistics in reports will be calculated based on them.

How to enable E-commerce

You can set up data transfer to Yandex Metrica using a plugin for your CMS

See how to enable E-commerce using a plugin.

Manually

To do this, you need to change the tag settings, and make changes on the site: configure the transfer of information through the data container. To enable it this way, contact the developer or webmaster of your site. Learn more

Data appears in Yandex Metrica a few hours after the first data transfer. To view reports, go to Yandex Metrica and open Reports -> E-commerce. Learn more about the reports.

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