E-commerce reports

Report

Description

Action for the report to display correctly

Order sources

The report shows which traffic sources, including advertising, brought the most revenue.

Purchase

Order contents

The report contains information about purchases in the “purchase ID — items ordered” format and data on the number of items in the order and the revenue generated.

Items ordered

This report contains information about items that were ordered. You can see how many items were purchased and for what amount.

Popular categories and brands

This report contains data about product categories and brands that are most in demand among the website users.

Viewing a product, adding an item to the basket, purchasing

Popular items

This report contains information about items that are most in demand among the site’s users. Popularity is measured by the number of times the page with product information was viewed.

Items in basket

This report contains information about each item added to the cart by a site user.

Adding an item to the basket, removing an item from the basket, purchasing

Product lists

This report shows impression, click, and CTR statistics for products in the list.

Viewing a product from the list, clicking a product from the list

Promo campaigns

This report shows impression and click statistics for your ad materials.

Viewing an internal ad, clicking an internal ad

To view statistics, go to Yandex Metrica and open Reports -> E-commerce. To learn more about these reports, see E-commerce group reports.

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