Installing a tag on a Turbo page

There are several types of Turbo pages:

Tip

To make work with statistics more convenient, use the same tag on your site and its Turbo pages.

Installing a tag on a Turbo page created in Yandex Direct

When you create a Turbo page in Yandex Direct, an auto-generated tag is created. The ad campaign owner gets access to view the statistics. You can’t connect Session Replay to an auto-generated tag. To edit the tag settings and grant access to statistics to other users, link your own tag to the ad campaign and set goals.

  1. Go to Yandex Direct and your campaign settings and enter your tag ID or the ID of the tag you have guest access to and the right to edit.

  2. To start collecting data on Turbo pages with Yandex.Metrica, set specific tag settings: make sure that the Additional addresses field says yandex.ru/turbo and the Turbo site URL like domain.turbo.site, where domain is your Turbo site's URL in Yandex.Direct.

    Note

    Additional addresses are optional. Make sure that Receive data only from specified addresses is turned off and that no addresses are blocked by your tag filter settings.

Alert

A single user can create no more than 100,000 tags.

  1. Log in to Yandex Metrica. If you don’t have an account, please register.

  2. On the tag list page, add a tag. The tag setup page opens.

  3. Fill in the information:

    • Tag name — Enter any name.
    • Site URL— Enter the site domain that you use Turbo pages for.
    • Additional addresses — Enter yandex.ru/turbo and the Turbo site URL like domen.turbo.site, where domen is your Turbo site's URL in Yandex.Direct.

    Note

    Additional addresses are optional. Make sure that Receive data only from specified addresses is turned off and that no addresses are blocked by your tag filter settings.

  4. Accept the terms of the User Agreement.

  5. Click Create a tag.

  6. Specify the tag ID in the Yandex Direct campaign settings.

Install a tag on a Turbo page created in Yandex Webmaster

How to create a separate tag for Turbo pages

Alert

A single user can create no more than 100,000 tags.

  1. Log in to Yandex Metrica. If you don’t have an account, please register.

  2. On the tag list page, add a tag. The tag setup page opens.

  3. Fill in the information:

    • Tag name — Enter any name.
    • Site URL — Enter the site domain that you use Turbo pages for.

  4. Accept the terms of the User Agreement.

  5. Click Create a tag.

You can enable additional settings for the tag.

There are several ways to set up a Yandex Metrica tag:

Go to Turbo pages -> Settings and do the following:

  1. Under General site information, select Yandex Metrica in the Tags field and enter the tag ID.
  2. Save the changes.

  1. In the turbo:analytics element, specify:

    Attribute

    Description

    type*

    Accepts the Yandex value.

    id*

    Yandex Metrica tag ID.

    params

    Use it to send session parameters.

    *Required attribute.

    ...
    <channel>
        ...        
        <turbo:analytics
        id="tag number"
        type="Yandex"
        params="{ 'param' : 'val' }">
        </turbo:analytics>
        ...
    </channel>
</rss>

    You can specify multiple turbo:analytics elements with different tag IDs.

  2. Upload the generated file to Yandex Webmaster.

Note

If you specified a tag in an RSS feed and in Yandex Webmaster, the RSS data takes priority.

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If you were unable to independently check the tag, follow the recommendations below.

This might happen for the following reasons:

  • The tag is installed incorrectly. For example, the CMS modified the tag code. Reinstall the tag or contact the support service for your CMS.
  • Broken scripts are preventing the Yandex Metrica tag from working on the site. You can check this in the browser console.
The recommendations did not help

This means that information is being transmitted to Yandex Metrica. However, the data might not be shown in reports for any of the following reasons:

  • Data is sent to a tag with a different number.
  • The Filters tab in the tag settings has overly strict filters defined. Remove unneeded filters.
  • The Filters tab in the tag settings has the Don’t count my sessions filter enabled. This means that the tag doesn't register your own sessions. Try accessing the site with your browser in “incognito” mode.
The recommendations did not help

Useful links

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Installing a tag on a site with CSP