Link map

The link map is a tool for analyzing link click stats for your site. Links are highlighted in different colors on the map depending on their popularity.

When you click a link, the following data is displayed:

  • The number of clicks on the link.
  • The percentage of clicks out of the total for that page.

Note

  • The map is only displayed on those pages of the site where the Yandex Metrica tag is installed, and also if the site uses UTF-8 encoding.

  • The report doesn’t highlight redirect links (including internal redirects). Yandex Metrica lets you display redirects to other sites using the trackLinks parameter.

  • When building the map, elements such as www, advertising tags, and the part of the link after # (inclusive) are excluded from the URL, but regular URL parameters are not excluded. This is why the click maps for the pages http://example.com?id=1 and http://example.com?id=2 will be different.

  • Internet Explorer versions 8.0 and earlier are not supported.

  • Report generation uses the general sampling algorithm to regulate the data volume. The report will contain a maximum of 100,000 events, regardless of sampling.

Connecting

  1. In Yandex Metrica, go to Settings → Tag.
  2. Select the Session Replay, scroll map, form analysis option.
  3. Save the changes.
  4. Install the updated tag code on all the site’s pages.

Note

The map may be disabled if it hasn’t been viewed in the past six months. To resume session recording, enable the option again.

Statistics on a group of pages

To view statistics for a group of pages, you can use extra characters in the URL box.

Characters used for displaying statistics

Character

Description

Example

*

Matches any number of any characters

Display data for all pages with URLs that start with https://example.com/goods/, including the specified page: https://example.com/goods/*.

If you enter the address without extra characters, Metrica will offer a drop-down suggestion with the * character

~

The condition is a regular expression

Show data for pages with a URL matching a regular expression. For example: ~http://example.com/.*

Let’s look at an example. You need to get statistics on pages in the directory https://example.com/goods/. In order for this data to be shown on the map, enter https://example.com/goods/* in the address box (after you enter it, the same address is shown in the drop-down suggestion). Data is loaded automatically.

The map will be displayed on the most popular page with a URL that matches what you specified. Numeric indicators (the number of click-throughs from the link, the percent of referrals) will be combined for all the pages that match the condition.

Showing data in an iframe

If your site is protected from being shown in an iframe (the X-Frame-Options header is used in the server settings), you won't be able to view the collected data. To view the site’s session data, use a regular expression in the server settings to add exceptions for the following domains:

  • your website
  • metrika.yandex.ru
  • metrika.yandex.by
  • metrica.yandex.com
  • metrica.yandex.com.tr
  • webvisor.com and its subdomains
^https?:\/\/([^\/]+\.)?(yourdomain\.com|webvisor\.com|metri[ck]a\.yandex\.(com|ru|by|com\.tr))\/

If you use nginx, add the following exceptions to your configuration:

location / {
        set $frame_options '';
        if ($http_referer !~ '^https?:\/\/([^\/]+\.)?(yourdomain\.com|webvisor\.com|metri[ck]a\.yandex\.(com|ru|by|com\.tr))\/'){
            set $frame_options 'SAMEORIGIN';
        }
        add_header X-Frame-Options $frame_options;
        ...
    }

where yourdomain\.com is the site's domain name. Use your site’s domain zone (it may differ from .com).

Page size restriction

In order to display data on the map, the website pages must meet certain size restrictions. The values below are for displaying the map in various browsers:

Browser

Maximum page height/width (in pixels)

Maximum number of pixels

Mozilla Firefox

32,767

472,907,776 (22,528 x 20,992)

Chrome

32,767

268,435,456 (16,384 x 16,384)

Internet Explorer

8,192

67,108,864 (8,192 x 8,192)

Questions and answers

Click map, link map or scroll map page loads endlessly

In Safari 12 and higher, the click map, link map, or scroll map page may never finish loading due to an option in the browser settings.

  1. Go to the Privacy tab and disable the Prevent cross-site tracking option.
  2. Restart the browser and open the maps again.
When a request is made, a “No data” notification appears in the map

This can happen if in the tag settings on the tab Filters the action Change from https to http is enabled. In this case, all URLs with HTTP protocols are on the map, and the site itself has the HTTPS protocol.

To start displaying the data, disable the operation.

Chat with us

Write an email

Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.

Useful links

Online training
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