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    content: Diplodoc Platform v5.54.5
alternate:
  - https://yandex.com/support/metrica/en/analytics/intro.md
  - https://yandex.com/support/metrica/es/analytics/intro.md
  - https://yandex.com/support/metrica/pt/analytics/intro.md
  - https://yandex.com/support/metrica/ru/analytics/intro.md
  - https://yandex.com/support/metrica/tr/analytics/intro.md
  - https://yandex.com/support/metrica/zh/analytics/intro.md
  - href: en/analytics/intro.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
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    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/metrica/en/llms.txt

# End-to-end analytics

You can use Yandex Metrica to evaluate the return on your ad investment: compare the cost of attracting audience across different traffic channels with the revenue generated by these channels. You can also track your customer journey end-to-end from ad click to checkout.

To collect end-to-end analytics:
1. Add UTM tags to the URLs of your ads (in Yandex Direct, Google Ads, and other systems).
1. [Upload your campaign costs to Yandex Metrica](https://yandex.com/support/metrica/en/ad/expenses.md) using your preferred method. You can transmit data about your costs on an ad channel marked by UTM tags over a given period.
1. Collect [ClientIDs](*ClientID) in your CRM. To do this, get the IDs using the [getClientID](https://yandex.com/support/metrica/en/objects/get-client-id.md) method, then save them to the CRM.
1. Transmit the [customer and order data](https://yandex.com/support/metrica/en/crm/about.md) saved by your CRM to Yandex Metrica.

To view statistics, use the End-to-end analytics reports:

- The [Order sources from CRM report](https://yandex.com/support/metrica/en/sources/order-sources.md) to analyze the sources of orders.
- The [Sources, costs, and ROI report](https://yandex.com/support/metrica/en/sources/ad-expenses.md) to analyze your ad spending and ad effectiveness.
- [“Users and customers” report](https://yandex.com/support/metrica/en/general/people.md) to view all the clients transferred from the CRM and their orders on the **Clients** tab.
- Any reports where you can select goals. By selecting the goals you used when sending order statuses, you can track the sales funnel stages you are interested in.

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#|
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Useful links

- [Demo tag](https://metrica.yandex.com/r/dashboard?)
- [Add a tag](https://metrica.yandex.com/add/)
- [Free tag setup](https://yandex.com/promo/freeservice/metrica?utm_source=help_metrica_en&utm_medium=cpc&utm_campaign=1)
- [Yandex Metrica API](https://tech.yandex.com/metrika/)
- [Suggest your idea](https://yandex.com/support/metrica/troubleshooting/idea.html)
- [Discuss in Telegram](https://t.me/yandexmetrika)
|
Online training

- [Get a Yandex Metrica certificate](https://yandex.ru/adv/expert/exam/metrika/?utm_source=metrika_help&utm_medium=web&utm_campaign=static&utm_content=useful_links)


- [Take a training course](https://yandex.com/adv/edu/online/metrika?utm_source=metrika_help&utm_medium=web&utm_campaign=static&utm_content=useful_links)

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[*ClientID]: Unique website session ID created automatically by Yandex Metrica.