Structured texts
People are ready to read lots when they start a long fiction novel, but not when they visit a sales website. With large amounts of information, a user might miss what they need and leave for another resource. Therefore, only place important and interesting information on the site.
If your site requires a lot of lengthy texts, it’s preferable to break them into logical parts and provide subheadings. Well-structured information is much easier to perceive.
Note
To analyze user behavior on pages with large text blocks, use the Yandex Metrica Session Replay report.
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