Informative pages with product descriptions
Just as every product in a store has its place, every product on a website should have its own page.
Getting to know a product online happens through photos and text descriptions. To allow users to better view the product, include several photos from different angles. Ensure that all of them are of good quality. To prevent users from feeling a lack of information about the product, provide a detailed description. We also recommend including reviews from those who have already purchased the product on the product description page. This can influence the visitor’s decision to place an order.
Introduce users to your store’s range with a “Related Products” section. If the viewed product doesn’t suit the user for some reason, they can choose a similar one from your store. The “Frequently Bought Together” section will inform visitors about what might be useful when using this product and draw attention to other product categories.
To make it easier for customers to make a purchase, place a Buy button next to each product.
A product with a price sells better than one where the cost needs to be inquired about separately. Therefore, we recommend displaying the price next to the description and photos.
Note
To find out how many users from the Yandex Advertising Network order products from your site, set a goal in Yandex Metrica for visiting the order confirmation page.
The Session Replay report will show you in video format how visitors navigate your site, allowing you to easily identify navigation errors.