High-quality content search
In a regular store, visitors have two ways to find a product: on their own using signs, or with the help of a sales consultant. Visitors to online stores often prefer to get the necessary information immediately. To provide them with this opportunity, you can implement a site search. It is important that the search results accurately match the request. Otherwise, if the user does not find an available product, they will assume it simply doesn’t exist.
We recommend adding the options to compare and sort search results (for example, by price, popularity, or recency). This will make it easier for the visitor to choose.
If there are many products and they have clear specifications, you can implement an advanced search. The user will be able to quickly get a list of products that fully meet their requirements, thus bringing them closer to making a purchase.
Note
You can use Yandex Metrica reports to learn how many visitors use the search on your site. The click map will show the popularity of the search bar relative to other page elements.