Connecting VK Ads for expense data export
If you advertise on the VK Ads platform, you can set up regular transmission of advertising expense data to Yandex Metrica. This will allow you to compare VK Ads metrics with other paid channels.
Expense data is transferred daily for the previous day. The expense source will be specified as Ad Clicks — VK Ads.
To view statistics, use the Sources, costs, and ROI report.
Data is transferred to Yandex Metrica without VAT in the currency specified in the VK Ads account. If you pass data in multiple currencies, you can select a specific currency when viewing the report. More information about exchange rates and currency selection.
How to connect the service
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Make sure that the URLs of your ads contain UTM tags.
Supported dynamic parameters
- {{campaign_id}}
- {{banner_id}}
- {{campaign_name}}
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Go to the Integrations page in Yandex Metrica.
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In the Yandex Integrations section, select VK Ads.
First connection
For the first connection, follow the instructions in Yandex Metrica as described in the steps below.
- Log in to your VK Ads account.
- The integration of Yandex Metrica with VK Ads is developed using the Albato automation service. Therefore, when setting up the first connection, you need to review and accept the Offer and License Agreement of the Albato service.
- Allow Albato access to your Yandex Metrica account.
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Click the Add connection button.
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Allow Albato access to your VK Ads account. If you have multiple clients in your account, provide access to the client whose data you want to export.
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Specify connection parameters:
- Select the client — your advertising account in VK Ads.
Note
When creating a new connection, advertising accounts in the connection parameters may not appear immediately. This usually takes up to five minutes.
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Click Save.
You can create a connection:
- For multiple tags. For this, make sure that your Yandex account has access to the tags that you need to create a connection for.
- For multiple VK Ads accounts.
Alert
You can edit the connection using the account it was created in.
After creating the connection, Yandex Metrica checks it. You can monitor the following statuses:
- “Connected” — Yandex Metrica is connected to VK Ads. Advertising expense data will appear in Yandex Metrica reports within a day.
- “Error”. Ensure you have access to VK Ads and log in again — to do this, click the icon next to the connection .
- “Setup required”. In the connection parameters, specify the client for whom you will start loading expenses.
How to delete data from Yandex Metrica
We recommend deleting data by date and UTM tags/sources.
Unlink the Yandex Metrica tag from VK Ads
Open Yandex Metrica, go to Integrations → Upload costs → VK Ads, and click Unlink Albato. If a VK ad account is connected to the tag, it will also be disconnected from Yandex Metrica.
Questions and answers
For what time period can data be uploaded
For the first upload — the last 14 days before the connection date, for subsequent uploads — the previous day.
When data appears in the report
Yandex Metrica uploads expense data once a day. The current day’s expenses do not appear in tag reports until the next day.
Why expense and click data in Yandex Metrica differ from data in VK Ads
Expense and click information may differ in Yandex Metrica and VK As because Metrica receives data for paid clicks with specified UTM tags. Additionally, Yandex Metrica only considers information for domains where the Metrica tag is installed.
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