Connecting VK for expense data export

If you advertise on VK, you can set up regular transmission of advertising expense data to Yandex Metrica. This will allow you to compare VK ad metrics with other paid channels.

Expense data is transferred daily for the previous day. The source of expenses will be indicated as Ad Clicks—VK.

To view statistics, use the Sources, costs, and ROI report.

Data is transferred to Yandex Metrica without VAT in the currency specified in the VK account. If you pass data in multiple currencies, you can select a specific currency when viewing the report. More information about exchange rates and currency selection

How to connect the service

1. Make sure that the URLs of your ads contain utm_source tagging.

   For maximum expense detail, ensure that the UTM tagging of your ad campaigns matches the recommended format.

   View UTM tagging

   • UTMMedium — cpc
   • UTMCampaign — {campaign_id}
   • UTMContent — {ad_id}

2. Go to the Integrations page in Yandex Metrica.

3. In the Yandex Integrations section, select VK.

   First connection

   For the first connection, follow the instructions in Yandex Metrica as described in the steps below.

   1. Log in to your VK account.
   2. The integration of Yandex Metrica with VK is developed using the Albato automation service. Therefore, when setting up the first connection, you need to review and accept the Offer and License Agreement of the Albato service.
   3. Allow Albato access to your Yandex Metrica account.

4. Click the Add connection button.

5. Allow Albato access to your VK ad account.

6. Specify connection parameters:

   • Select the client — your VK ad account.
   • Specify the utm_source tagging that you use in your ads — exactly as it is specified in the ad account.

   Note

   When creating a new connection, advertising accounts in the connection parameters may not appear immediately. This usually takes up to five minutes.

7. Click Save.

You can create a connection:

• For multiple tags. For this, make sure that your Yandex account has access to the tags that you need to create a connection for.
• For multiple VK accounts.

After creating the connection, Yandex Metrica checks it. You can monitor the following statuses:

• “Connected” — Yandex Metrica is connected to VK. Advertising expense data will appear in Yandex Metrica reports within a day.
• “Error”. Ensure you have access to VK and log in again — to do this, click the icon next to the connection .

How to delete data from Yandex Metrica

We recommend deleting data by date and UTM tags/sources.

Unlink the Yandex Metrica tag from VK

Open Yandex Metrica, go to Integrations → Upload costs → VK, and click Unlink Albato. If a MyTarget ad account is connected to the tag, it will also be disconnected from Yandex Metrica.

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