Connecting myTarget for expense data export

If you place ads on the myTarget platform, you can set up regular transmission of data on advertising expenses to Yandex Metrica. This will allow you to compare myTarget ad metrics with other paid channels.

Expense data is transferred daily for the previous day. The source of expenses will be indicated as Ad Clicks—myTarget.

To view statistics, use the Sources, costs, and ROI report.

Data is transferred to Yandex Metrica without VAT in the currency specified in the myTarget account. If you pass data in multiple currencies, you can select a specific currency when viewing the report. More information about exchange rates and currency selection

How to connect the service

1. Make sure that the URLs of your ads contain utm_source tagging.

   For maximum expense detail, ensure that the UTM tagging of your ad campaigns matches the recommended format.

   View UTM tagging

   • UTMMedium — cpc
   • UTMCampaign — {campaign_id}
   • UTMContent — {{banner_id}}

2. Go to the Integrations page in Yandex Metrica.

3. In the Yandex Integrations section, select myTarget.

   First connection

   For the first connection, follow the instructions in Yandex Metrica as described in the steps below.

   1. Log in to your myTarget account.
   2. The integration of Yandex Metrica with myTarget is developed using the Albato automation service. Therefore, when setting up the first connection, you need to review and accept the Offer and License Agreement of the Albato service.
   3. Allow Albato access to your Yandex Metrica account.

4. Click the Add connection button.

5. Allow Albato access to your myTarget ad account. If you have multiple clients in your account, provide access to the client whose data you want to export.

6. Specify connection parameters:

   • Select the client — your advertising account in myTarget.
   • Specify the utm_source tagging that you use in your ads — exactly as it is specified in the ad account.

   Note

   When creating a new connection, advertising accounts in the connection parameters may not appear immediately. This usually takes up to five minutes.

7. Click Save.

You can create a connection:

• For multiple tags. For this, make sure that your Yandex account has access to the tags that you need to create a connection for.
• For multiple myTarget accounts.

After creating the connection, Yandex Metrica checks it. You can monitor the following statuses:

• “Connected” — Yandex Metrica is connected to myTarget. Advertising expense data will appear in Yandex Metrica reports within a day.
• “Error”. Ensure you have access to myTarget and log in again — to do this, click the icon next to the connection .

How to delete data from Yandex Metrica

We recommend deleting data by date and UTM tags/sources.

Unlink Yandex Metrica tag from myTarget

Open Yandex Metrica, go to Integrations → Upload costs → myTarget, and click Unlink Albato. If a VK ad account is connected to the tag, it will also be disconnected from Yandex Metrica.

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