---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://yandex.com/support/metrica/en/ad/data-format.md
  - https://yandex.com/support/metrica/es/ad/data-format.md
  - https://yandex.com/support/metrica/pt/ad/data-format.md
  - https://yandex.com/support/metrica/ru/ad/data-format.md
  - https://yandex.com/support/metrica/tr/ad/data-format.md
  - https://yandex.com/support/metrica/zh/ad/data-format.md
  - href: en/ad/data-format.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/metrica/en/llms.txt

# Format of transmitted data on ad spending

You can send ad spending data to Yandex Metrica in CSV format.

[Specification for the CSV format](http://www.rfc-editor.org/rfc/rfc4180.txt)

[CSV format description](https://en.wikipedia.org/wiki/Comma-separated_values)

[Sample of file for uploading data](https://download.cdn.yandex.net/from/yandex.ru/support/ru/metrica/files/expenses.csv)


## Fields for transmitting data

#|
||
**Field name**
|
**Required**
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**Description**
|
**Example**
||
||
`Date`
|
Yes
|
Period that data is transmitted for. It can be a day or an interval of time.

In the [Unix Time Stamp](http://www.unixtimestamp.com/index.php) format according to the [ISO 8601](https://en.wikipedia.org/wiki/ISO_8601) standard (YYYY-MM-DD). To specify a date range, use /.
|
2020-02-18

2020-01-18/2020-02-18
||
||
`Expenses`
|
Yes
|
The amount that was spent on advertising without VAT.
|
50,000
||
||
`Currency`
|
No
|
Three-letter [ISO 4217 currency code](https://www.six-group.com/en/products-services/financial-information/data-standards.html#scrollTo=currency-codes). If the currency is not specified, Yandex Metrica uses the currency specified in the tag settings to generate reports.
|
RUB
||
||
`UTMSource`
|
Yes
|
The value of the UTM tag that is specified in the URL of the link in the ad.

Note the case of the characters in the tag value.
|
instagram
||
||
`UTMCampaign`
|
No
|
^
|
new
||
||
`UTMMedium`
|
No
|
^
|
cpc
||
||
`UTMTerm`
|
No
|
^
|
shirt-blue
||
||
`UTMContent`
|
No
|
^
|
shirt
||
||
`Clicks`
|
No
|
Number of clicks on ads.
|
100
||
|#

<!-- source: en/_includes/buttons/chat-button.md -->
[Chat with us](https://yandex.com/chat/#/user/036e6a02-3620-9cdc-4c5e-a34667a7379e?utm_source=spravka){.button}

<!-- source: en/_includes/styles/href-to-button.md -->

<!-- endsource: en/_includes/styles/href-to-button.md -->
<!-- endsource: en/_includes/buttons/chat-button.md -->

<!-- source: en/_includes/support-2.md -->
<div class="cut-button">

{% cut "Write an email" %}

<!-- source: en/_includes/popup/id-popup/wrong-sup.md -->
Please note: Our support team will never initiate a call to you. Do not follow any instructions of people who call you and introduce themselves as the Yandex Metrica support team.
<!-- endsource: en/_includes/popup/id-popup/wrong-sup.md -->

<div style="padding: 15px;
     margin: 10px 0;
     background: #FFFFFF;
     border-radius: 10px;
     border: 1px solid var(--yc-color-line-generic);">
  <iframe style="background: #FFFFFF;"
        height="700"
        width="100%"
        frameborder="0"
        src="https://forms.yandex.com/surveys/10011833/?&iframe=1&lang=en">
  </iframe>
</div>

{% endcut %}

</div>

<!-- source: en/_includes/styles/cut-button.md -->

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- - -

<div class="borderless-table">

#|
||
Useful links

- [Demo tag](https://metrica.yandex.com/r/dashboard?)
- [Add a tag](https://metrica.yandex.com/add/)
- [Free tag setup](https://yandex.com/promo/freeservice/metrica?utm_source=help_metrica_en&utm_medium=cpc&utm_campaign=1)
- [Yandex Metrica API](https://tech.yandex.com/metrika/)
- [Suggest your idea](https://yandex.com/support/metrica/troubleshooting/idea.html)
- [Discuss in Telegram](https://t.me/yandexmetrika)
|
Online training

- [Get a Yandex Metrica certificate](https://yandex.ru/adv/expert/exam/metrika/?utm_source=metrika_help&utm_medium=web&utm_campaign=static&utm_content=useful_links)


- [Take a training course](https://yandex.com/adv/edu/online/metrika?utm_source=metrika_help&utm_medium=web&utm_campaign=static&utm_content=useful_links)

||
|#

</div>

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