Format of transmitted data on ad spending

You can send ad spending data to Yandex Metrica in CSV format.

Specification for the CSV format

CSV format description

Sample of file for uploading data

Fields for transmitting data

Field name

Required

Description

Example

Date

Yes

Period that data is transmitted for. It can be a day or an interval of time.

In the Unix Time Stamp format according to the ISO 8601 standard (YYYY-MM-DD). To specify a date range, use /.

2020-02-18

2020-01-18/2020-02-18

Expenses

Yes

The amount that was spent on advertising without VAT.

50,000

Currency

No

Three-letter ISO 4217 currency code. If the currency is not specified, Yandex Metrica uses the currency specified in the tag settings to generate reports.

RUB

UTMSource

Yes

The value of the UTM tag that is specified in the URL of the link in the ad.

Note the case of the characters in the tag value.

instagram

UTMCampaign

No

new

UTMMedium

No

cpc

UTMTerm

No

shirt-blue

UTMContent

No

shirt

Clicks

No

Number of clicks on ads.

100

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