What are offline conversions?

Customers often make orders online, but then pay for their purchases at a pick-up point. You can use Yandex.Metrica to link customers' actions on your website to their actions performed without using the internet, and account for offline conversions.

Offline conversions are tracked using goals. You can use them in any of the Yandex.Metrica reports, as well as for segmentation. Conversion metrics are calculated for offline goals (for example, the conversion rate and the number of conversions). The resulting information helps you more accurately assess the performance of different channels for user acquisition, so you can better understand how customers arrive at a conversion.

When selecting the Last click attribution model, some sessions will not be displayed, because the click on the ad might not be the last in the session history.