“URL parameters” report

This report shows URL parameter statistics for pages on your website.
Learn more about URL structure and parameters


  • <host> — Site domain.
  • <path> — A path that can have a hierarchical structure. The structure is indicated using slashes “/”.
  • <params> — The section of parameters that is separated from the path by a “?”.
  • <fragment> — A fragment of the content on a page that is separated from the parameters and path with a “#”.

The URL parameter is a “key-value” (param=value) pair. If the URL contains multiple parameters, they are separated by a “&”.

Parameters may indicate the content of the page, for example https://example.com?product=123. They can also contain tracking information, like UTM tags.

To view the report: Reports → Standard reports → Content → URL parameters.

An example of this report is available for the Yandex.Metrica demo tag.

  1. Ways to use this report
  2. Report structure and settings

Ways to use this report

You can use the report to track statistics for additional URL parameters, like utm_referrer tags for more accurately determining traffic sources.

Report structure and settings

Data in the report is grouped by parameters and their values.

For information on how to configure the report depending on your business objectives, see Setting up a report.

Note that you can't use goals in the report, and that there is a limited set of dimensions and metrics.