param

Use the param element to send product characteristics and parameters, for example: color, size, material and so on. We recommend that you specify parameters for all products so that they are shown in the filter results.

Attention. In the “Clothes” category, you must specify the color and size.

How to use this element

One <param> element describes one characteristic. The <offer> element can contain any number of <param> elements.

Example
<offer>
  ...
  <param name="Размер экрана" unit="дюйм">27</param>
  <param name="Материал">алюминий</param>
  <param name="Wi-Fi">есть</param>
  ...
</offer>
Structure
<param name=" " unit=" ">...</param>
  • In the name attribute, specify the parameter name (required).

  • In the unit attribute, set the measurement units (optional for numeric parameters).

  • In the <param>...</param> element, set the parameter value.

What parameters to send

You choose the set of parameters yourself, based on the filters in the category. There are no restrictions on parameter names or their quantity. The more parameters you send, the higher the probability of purchases.

Name in RussianName in EnglishUnit of measurement

Тип

Type

Цвет

Colour

Размер

Size

Материал

Material

Ширина

Глубина

Высота

Диаметр

Width

Depth

Height

Diameter

mm, cm, m

Вес

Weight

mg, g, kg

Объем

Volume

ml, l

Color

You can specify a color from the list only:

  • beige
  • white
  • blue
  • yellow
  • green
  • golden
  • red
  • silver
  • gray
  • violet
  • khaki
  • black
  • pink
  • orange

Example in YML format:

<param name="Color">Violet</param>