Requirements for advertising and informational materials

When working with Yandex Market Referral Program, you may use advertising formats. The key requirement is that they comply with the laws of the Russian Federation, primarily the Law on Advertising.

It is prohibited to use materials that violate the law, including, but not limited to, those that contain:

  • foul language, offensive or indecent images and statements (including those based on gender, race, nationality, age, profession, etc.);
  • false information or misleading wording;
  • improper comparisons and any information discrediting other individuals or companies;
  • calls for illegal actions, violence, or cruelty;
  • the creation of negative attitude toward those who do not use the product;
  • content that violates legally established restrictions (including specific topics and subject matters);
  • foreign words and expressions if they may distort the meaning;
  • indications that the product is endorsed by government bodies or officials.