Starting September 1, 2022 each creative piece must be marked with a unique alphanumeric token ERID and advertising data must be submitted to the Unified Register of Internet Advertising (ERIR). This must be done through Advertising Data Operators (ADOs). Yandex Market Referral Program uses Yandex's ADO — thus you submit data when create a referral link or article number; you can submit this information also via API as well as other ADOs.

Creative piece posting

Post the creative piece on your platform and clearly indicate:

• the Advertising label;
• the advertiser's details — Yandex Market LLC, INN 9704254424.

Reports (acts)

Yandex sends reports for the reported month on the 25th of the next month. For example, the report for September will be sent on October 25.

You can check sent reports in Yandex Distribution: Ad labeling → Reports, or on ERIR portal.

Statistics

After the reporting period ends, you need to submit statistics on the number of creative pieces’ views for the reporting period.

Via Yandex Distribution Personal Account

1. Go to Ad labeling → Views section.

2. In the Views column fill in the data for each creative piece. Yandex will automatically fill in data for certain views: for widgets — based on the number of widget views; for other tools — based on the number of visits to Yandex Market with the corresponding ERID.

   For creative pieces that were registered but not published, leave the field blank.

   To verify the data, click:

   • Fill in views automatically — Yandex Market will fill in the views data that was calculated automatically; you can edit it if needed;
   • Fill in views manually — the fields will be filled in with the values you submitted yourself.

Via an Excel Template

1. On the Views tab, select the month for which the report needs to be submitted.

2. Click Upload data → Download template.

3. In the template, fill in the views data in the corresponding column. If creative pieces had no views, leave the field blank or enter 0.

4. On the page where you downloaded the template, click Choose file and attach the completed spreadsheet. Click Upload.

   Views data can be updated until the last day of the second month following the reported one. For example, data for September can be submitted from October 25 through November 30 inclusively. You can update the statistics multiple times during the period — for example, every day or every week.

Ad labeling via API

You can obtain ERID token, register your creatives with Yandex's ADO and modify them through Distribution API — using the POST/creatives/ method.

• Do not pass the is_social and is_native parameters.

• Use the following parameter values:

  • service — market;
  • type — cpa;
  • urls — a list of all links used in the creative;
  • okveds — 62.01.

• Use the values of other parameters as specified in Distribution API documentation.

Useful links

• Become a partner

• Yandex Market Referral Program API

• Distribution Personal Account

• Distribution Help

• Distribution Policy