Information about products on the Market
- General parameters for all stores in the cabinet
- Name (required)
- Category (required)
- Item number (SKU) (required)
- Brand (required)
- Barcode (required)
- Description (required)
- Dimensions and weight with packaging (required)
- Price (required)
- Crossed out price (required)
- Image (required)
- Tags
- Cost price
- Additional expenses
- Video
- Number of cargo spaces
- Country of manufacture
- Manufacturer's article
- A special type of product
- Product for adults
- Expiration date
- Comment on the expiration date
- Service life
- Comment on the service life
- The warranty period
- Comment on the warranty period
- Instructions for the product
- Document number
- HS Code
- KTRU code
- From what age to use
- Characteristics that only products of a specific category have
- Combining options on one card
- Archive it
- Placement parameters in stores
There are two types of product specifications. The same things are common to all your stores — for example, the same product in all stores is called the same and has the same weight. Others — defining the terms of sale — may vary from store to store. For example, each store has its own delivery schedule.
General parameters for all stores in the cabinet
Warning
Information about products that do not change from update to update — for example, your SKU or the name of the product — always indicate unchanged.
The market can disable the seller's store, which regularly transmits different parameter values for the same product.
Name (required)
Customers will see the name on the product card.
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Requirements |
The type of product and distinctive characteristics must be written in Russian. Make up the name according to the scheme: type + brand or manufacturer + model + features, if any (for example, color, size or weight) and quantity in the package. Do not include in the name of the terms of sale (for example, "discount", "free shipping", etc.), emotional characteristics ("hit", "super", etc.). Do not write words in capital letters — except for the well-established names of brands and models. The optimal length is 60-120 characters. Making good names will help recommendations. Example: |
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Category (required)
The category to which you refer the product.
Tip
Sometimes the Market can automatically determine a category based on the data from the name — if there are several of them, it will offer different options. Select the appropriate category from the drop-down list or specify your own.
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Requirements |
It must be specified when adding products via an Excel file, a link file, or an API, if no value is passed categories on the Market. The description of the category must be written in Russian. Specify specific categories — for example, it is better to classify a set of knives Tableware And not just Tableware. Choose categories that describe the product, rather than an abstract feature — for example, it is better to specify Perfume And not Gifts. |
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Details in instructions for YML. |
Item number (SKU) (required)
The product ID in your system. If you haven't used the ID yet, create it right at the time of adding the product. You can come up with it yourself or create it using the Market. To do this, click
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The article is constantly used in work: it is needed for all operations on goods and is displayed in reports. If you create identifiers yourself, make them convenient for yourself.
It can be edited by changing an already set value to another one. How to do it
Rules:
- The article must be unique for each variant.
- An already set article cannot be released and reused for another product — each product must receive a new identifier that you have not used before.
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A sequence of any characters up to 255 characters long. Example: |
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Attribute
Warning Element |
Brand (required)
The name of the brand or manufacturer.
If the product does not have a brand, click on the field and select There is no brand in the drop-down list.
If the desired brand is not in the list, write to support. Instruction manual
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Write down the name as the brand itself writes it. Be sure to check how it is spelled correctly — for example, on the official website of the brand. Example: |
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Barcode (required)
The barcode of the product from the manufacturer. If the product is sold in packages, you need a barcode for the package.
Most often, the manufacturer prints a barcode on the product itself, tag or box. If there is no code, generate it on the product page in the account. You can generate barcodes for several products in the catalog — mark them in the list and click Generate barcodes.
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Requirements |
Specify it as a sequence of characters. The codes EAN-13, EAN-8, UPC-A, UPC-E or Code 128 are suitable. For books, specify the ISBN. For pharmacy and veterinary products, the barcode must be a valid GTIN code. What is GTIN?GTIN is a unique number assigned to a product in a single international database GS1. An EAN, UPC, or ISBN barcode is obtained from this number. How to make sure that the product is in the database You can check the code on the verification page on the GS1 Association website. If the product is not found, request the GTIN code from your supplier. How to get a GTIN for your products To get GTIN codes, the manufacturer needs to join the GS1 association and register the goods. Please note: barcodes starting with 2 or 02 and Code 128 format codes cannot be used as a barcode from the manufacturer — they are intended for internal use only. If there are several barcodes, write them all separated by commas. Example: |
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Description (required)
Detailed product description: for example, its advantages and features.
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Requirements |
Let's give a description in Russian. Do not give installation and assembly instructions in the description. Do not use the words "discount", "sale", "cheap", "gift" (except gift categories), "free", "promotion", "special price", "novelty", "new", "analog", "order", "hit". Do not provide any contact information or links. You can use the following tags:
The optimal length is 400-600 characters, the maximum is 6000. They will help you make a good description recommendations. Example: |
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Element
If there are tags in the description, you need to put it inside
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Dimensions and weight with packaging (required)
Length, width, height, weight in the package.
Specify the actual dimensions and weight of the product, taking into account the packaging. For more information on how to specify dimensions, see the article.
If the product takes up more than one place — for example, several boxes or packages — before measuring the total length, width and height, fold the boxes or packages as compactly as possible.
Make sure that there are no significant discrepancies between the dimensions and weight indicated here and the actual size and weight of the product and select the appropriate packaging for the product. If the Market finds discrepancies, you will have to pay a fine. More detailed
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Requirements |
The unit of measurement of weight is kilograms. Fractions are possible: the separator is a dot or comma, no more than three digits after it. The unit of measurement of dimensions is centimeters. Fractions are possible: the separator is a dot or comma, no more than three digits after it. In Excel files, write numbers separated by/ without spaces. An example for dimensions: Example for weight: |
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Price (required)
The price of one unit of goods, including all taxes. Valid in all cabinet stores.
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The price is indicated in the currency specified for the product. The number must be an integer. Example:
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Crossed out price (required)
If the product is sold at a discount, specify the price without discount in this field. The market will show it crossed out so that customers can see the benefits. Valid in all cabinet stores.
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The price is indicated in the currency specified for the product. The number must be an integer. You can specify a price with a discount from 5 to 99%. Example:
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Image (required)
Up to 30 images that are shown on the product card. Be sure to download at least one.
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Requirements |
Jpg, jpeg, png, heic and webp images of the product are accepted, corresponding to requirements. In the cabinet, images are added as files. In an Excel file — in the form of references separated by commas. The first photo becomes the main one. To change the image, upload a new one using a new link, otherwise the image will not be updated. |
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Elements
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Fill in also Placement Parameters for individual stores.
Tags
Your own product labels — they are not visible to customers. You can group different products in the catalog by tags and filter them in lists.
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Requirements |
Come up with any name — it can be changed after. The maximum tag length is 20 characters. One product has a maximum of 10 tags. In total, you can create no more than 50 different tags. Example: |
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Cost price
The cost of self-production of the product or purchase from the manufacturer or suppliers.
After filling in this field, the potential price will be calculated in the calculator and on the price management page marginality the product.
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Requirements |
The price is indicated in the currency specified for the product. The number must be an integer. Example:
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Additional expenses
Additional costs for the product. For example, for shipping or packaging.
After filling in this field, the potential marginality of the product will be calculated in the calculator and on the price management page.
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The price is indicated in the currency specified for the product. The number must be an integer. Example:
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Video
Video illustrations for the product card.
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Requirements |
The video must match requirements. You can add no more than 6 videos. You can download video files in your account. In the Excel template, specify the links to the files. |
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Number of cargo spaces
If the product occupies one place (it is one box, packaging, and so on), leave the field empty. If the product takes up several places, specify their number. For example, an air conditioner occupies two places — an external and an internal unit in two boxes.
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Specify the number of seats. Example: |
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Country of manufacture
The country where the product was produced.
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Requirements |
Specify the country in Russian. Write down the names of the countries as they are written in the list. Example: |
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Manufacturer's article
The product code assigned to it by the manufacturer.
For auto parts, this code will allow the Market to show the product in the search by batch number or offer customers suitable analogues.
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If there are several articles, specify them separated by commas. Example: |
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A special type of product
If the product is a book, digital book, audiobook, medicine, music or video, you must specify it.
If your product is a book
Specify the year of publication in the product specifications. Learn more about how to specify characteristics
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Requirements |
In the office and in In the Excel file, the value is selected from the list. |
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Attribute
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Product for adults
The parameter includes the 18+ mark for the product. Install it only for products that relate to satisfying sexual needs.
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It turns on in the office. |
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Element An example inside |
Expiration date
The period from the moment of manufacture, after which the product becomes unusable.
Specify the time period indicated on the jar or package. The current date, delivery date, or shipment date does not matter.
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The deadline can be specified in years, months, days, weeks and hours. Be sure to specify the deadline, if there is one. |
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Element The duration is specified according to ISO 8601, that is, in the form of a line beginning with the letter P:
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Comment on the expiration date
The field is intended for descriptions of storage conditions.
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Requirements |
Please provide a comment in Russian. No longer than 250 characters and without special characters. Example: |
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Service life
During the service life, the product must properly perform its function.
Be sure to specify the deadline, if there is one.
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Requirements |
The deadline can be specified in years, months and days. |
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Element The duration is specified according to ISO 8601, that is, in the form of a line beginning with the letter P:
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Comment on the service life
The field is intended for descriptions of the terms of use.
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Requirements |
Please provide a comment in Russian. No longer than 250 characters and without special characters. Example: |
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The warranty period
How long can the product be replaced or repaired for free?
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The deadline can be specified in years, months, or days. |
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Element Element The duration is specified according to ISO 8601, that is, in the form of a line beginning with the letter P:
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Comment on the warranty period
This field is intended to describe the specifics of the warranty conditions.
Specify only what applies to the manufacturer's warranty.
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Please provide a comment in Russian. No longer than 250 characters and without special characters. Example: |
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Instructions for the product
Operating instructions, assembly diagrams, etc.
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Requirements |
jpg, png and pdf files of up to 30 MB are accepted. You can add no more than 6 files. The maximum length of the instruction name is 150 characters. The name can be omitted, by default the file will be called Instruction manual. You can upload files in your account. In the Excel template, specify the links to the files. |
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Document number
The number of the document for the product: certificate, declaration of conformity, etc.
Before specifying the document number, upload a scan of the document through the cabinet.
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Specify the document number. Example: |
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HS Code
For some product categories, the code HS Code required. If it concerns your products, you will receive a notification in the catalog. Based on the transmitted HS code, the Market determines whether the product is subject to mandatory labeling.
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10 or 14 digits without spaces. Example: |
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KTRU code
KTRU code It is used by state and municipal customers to unify the names and descriptions of procurement objects.
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All characters are without spaces. Example: |
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From what age to use
If the product is not intended for children under a certain age, specify this.
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Age limits can be set in years (from zero, from 6, 12, 16 or 18) or in months (any number from 0 to 12). |
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Characteristics that only products of a specific category have
In addition to the general properties, the product has characteristics inherent in the specific category to which it belongs. For example, a bicycle has a frame size, and baby puree can be vegetable, meat or fruit.
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Requirements |
Fill in the characteristics in Russian, except for the characteristics with a limited list of values. For such characteristics, it is necessary to select a value from the list in the form in which it is presented. In the cabinet, the characteristics can be changed on the product page. To edit them via Excel file, you need to download the template:
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Combining options on one card
To combine product options on one card, fill in the field The name of the group of options. This can be a sequence of any characters up to 255 characters long.
To do this correctly, read instructions.
Archive it
The field allows you to place the product in the archive, hiding it from the showcase in all stores, and restore it from the archive. Article about the archive of goods: how to archive and restore the product from the archive, the conditions and time of application of the changes.
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In the cabinet, there is an action with the product in the catalog. In the Excel files of the catalog and categories, there is a column Archive, in which you can write In the Excel file of archived products, there is a column Archive, in which you can write |
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Element Specify the value
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Placement parameters in stores
These parameters are different for each store. They are not related to goods per se, but to sales. The parameters for the delivery of goods to the warehouse (for FBY and FBS stores) are set separately.
Link to the product page
The address of the page on your website with photos and product description.
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The maximum length of the URL is 512 characters. Record it according to the standard RFC 3986. Example: |
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Remove from sale
This field allows you to suspend the sale of an item in one store.
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It looks like a checkmark in the office Hide from the showcase. In the Excel file, there is a column Hide from the storefront (FBY, FBS). |
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Element Specify the value
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Minimum quantity of goods
If the value is set, the buyer will not be able to order fewer units of the product. The restriction does not work when there is less than this amount of goods in stock — then the buyer will be able to place an order for the remainder.
Warning
For some product categories, there is a limit on the maximum value of the parameter. If you specify the value above, the product will be hidden from the showcase.
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An integer. |
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Quantum of sale
If the value is set, the buyer will be able to add only a multiple of the product to the order. The restriction does not work when there is less than this amount left in the warehouse — then the buyer will be able to place an order for the remainder.
Warning
For some product categories, there is a limit on the maximum value of the parameter. If you specify the value above, the product will be hidden from the showcase. View the list of categories
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An integer. |
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Currency
The currency in which the price of the product is indicated. The Market shows the price in rubles to customers, recalculating it at the exchange rate of the Central Bank.
This field is used if working with base prices has not yet been enabled for the cabinet.
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The currency selected during registration of the account must be used. In the cabinet, you can simply select a currency from the list. The Excel file specifies the currency code: RUR, BYN, EUR, USD, UAN, KZT. |
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Маржинальность показывает, сколько процентов прибыли вы получите с каждого проданного товара.
Товарная номенклатура внешнеэкономической деятельности — система классификации товаров в зависимости от их характеристик, состава и назначения. Используется в международной торговле, например для определения таможенной пошлины при перевозке товаров через границу.
Catalog of goods, works and services.
Так как уровни заголовков не поддерживаются, в описании все заголовки будут отображаться одинаково.
Можно использовать только: . , ; ( ) - ? ! ' " « » ﹠ % / °
Указывайте ссылку целиком, включая протокол http или https.
Максимальная длина — 512 символов.
Русские буквы в URL можно.
Ссылки на изображение должны быть постоянными. Нельзя использовать динамические ссылки, меняющиеся от выгрузки к выгрузке.
Если вы хотите использовать одно и то же изображение для нескольких товаров, используйте одну и ту же ссылку.
Можно использовать прямые ссылки на изображения и на Яндекс Диск. Ссылки на Яндекс Диске нужно копировать с помощью функции Поделиться: нажмите на значок
рядом с изображением, а затем — Скопировать ссылку.
Относительные ссылки и ссылки на другие облачные хранилища — не работают.
✅ Правильно
https://example-shop.ru/images/sku12345.jpg``https://yadi.sk/i/NaBoRsimVOLov
❌ Неправильно
/images/sku12345.jpg``https://www.dropbox.com/s/818fkp8szfdxqc8/super-tovar.jpg?dl=0