Yandex.Expert is a system for checking experts' knowledge of Yandex.Direct and Yandex.Metrica.
After successfully passing the test in Yandex.Expert, experts receive a certificate in their name certifying their expertise.
In order to pass the test, the test taker must answer a series of theoretical questions and complete practical tasks.
The test on Yandex.Direct contains questions on rules for ad impressions, strategy features, keyword selection, statistics calculation, and other aspects of working with contextual advertising on Yandex.
The test on Yandex.Metrica includes questions about installing and setting counters, the principles of working with reports, creating goals and analyzing data from them, as well as other features of this web analytics system.
Yandex.Expert is a system for training and evaluating the knowledge of those who work with Yandex services: webmasters, advertisers, web analysts, and others.