What advantage does the advertiser gain from participating in the auction?
Unlike fixed-price lines, auctions allow advertisers to use an automatic auction strategy for their display ads that matches their goals more closely and uses their resources more effectively.
- Number of impressions
- Impression time
With an auction line, the advertiser can fix any two parameters and the Yandex display-advertising system will run the auction (i.e. select sites and set bids) on behalf of the advertiser in such a way as to optimize the third parameter. The advertiser can alternately fix all three parameters and manage their current values.