What auction strategies are there?

Choose one of the following Yandex.Display strategies in accordance with which campaign parameter you need to optimize and which ones will be fixed:

Strategy Data supplied by the advertiser Result Features of the strategy
Budget
  • Budget
  • Campaign dates
  • Maximum average CPM

Maximum possible number of impressions for the budget and time period that are set

The budget is distributed across the entire period of the campaign.

The maximum average CPM is used to limit the cost of impressions.

Minimum CPM
  • Planned number of impressions
  • Campaign dates
  • Maximum average CPM

Impressions for the minimum possible price during the time period that was indicated

The planned number of impressions is spread out over the entire campaign period.

The maximum average CPM is used to limit the cost of impressions.

Average CPM
  • Planned number of impressions
  • Campaign dates
  • Maximum average CPM
The planned number of impressions over the shortest possible time period

The planned number of impressions will not stretch over the entire period.

The maximum average CPM is used to limit the cost of impressions.

Note. The end date for impressions is entered as a second limiter. Upon reaching that date, the campaign stops regardless of the results.
Fixed СРМ
  • Budget
  • Campaign dates
  • CPM
Impressions for the set price

Real time adjustments of impression cost.

The budget is distributed across the entire period of the campaign.

Bids are selected dynamically to comply with set indicators that take the features described in the Auction indicators section into account.

Autocontinue, which extends impressions past the stated time period if the set number of impressions was not reached, can be used for any strategy.