What happens if the end date for a line changes?
If you change the end date under the “Average CPM” strategy, impression speed will not change because you can't enable distribution. (Impressions may continue past the end date if autocontinue is enabled, however).
- If the end date is moved back, then the planned speed decreases.
- If the end date is moved up, then the planned speed increases.
The speed may influence the actual CPM: the faster the speed, the higher the CPM.