Purchase parameters

You can enter units in the purchase, currency and impression distribution fields here.

This group contains the following settings:

Purchase method

Purchase method includes the following parameters:

  • Rotation type (dynamic or static)
  • Purchase unit (impressions, time period, other)
  • Pricing mechanism (auction, fixed price, Early bird)

Units can be purchased at a fixed price or via auction.


You can distribute your planned number of impressions across the entire time period.


If you don't distribute impressions, you might run out of them before the time period ends.


In this setting, you must enter the currency that will be used for calculations.


The list of available currencies depends on the product group you select.