Step 7. Add a banner


Advertising materials that satisfy the Yandex requirements and the laws of the Russian Federation must be submitted for moderation no later than two business days before impressions launch. However, we recommend that banners be submitted no less than five business days before impressions start. This will help you avoid delays that may occur due to having to make changes to banners.

  1. Add a banner
  2. Set a schedule for a banner
  3. Set banner targeting
  4. Send a banner for moderation

Add a banner


Banners that you add must match the formats chosen in the line settings. If at least one chosen format is missing or doesn't pass moderation, the line impressions don't start.

To add a banner:
  1. On the campaign page, go to the Banners tab.
  2. Click + Create.

    The list of available banner types is generated dynamically in accordance with your line settings.

  3. In the window that appears, select Banner type.
  4. Set the banner parameters.
  5. Click Save.
The most popular types of banners:
  1. HTML5 banner.
  2. Image banner.
  3. Video banner for auction.
  4. Interactive multi-roll. This type of banner lets you add any type of elements (like logotypes or interactive buttons). You can:
    • Add your own elements or use a ready-made set of buttons.
    • Change the size, position, and transparency level of elements.
    • Insert links (so that the user can click through to your page).
    • Edit the time when an element displays.

If you want to verify ads using Mediascope, contact your account manager at Yandex to configure the integration. When creating or editing any banner whose target audience you want to research, in the MediascopeID field, enter the username that you received from your Mediascope account manager.

After clicking Save, you can see the banner in the preview window.

Set a schedule for a banner


All banners are enabled by default.

When you add a banner, you need to set a schedule for it. In other words, you need to indicate what sites your banner will be served on and what will trigger displays.

To set a banner schedule:
  1. On the campaign page, go to the Banners tab.
  2. Click Link to flight.
If you need to set the same schedule for multiple banners:
  1. Select the checkboxes for the appropriate banners.
  2. Click Actions.
  3. Select Link to flight in the menu that appears.

  4. The Link field only displays schedules with lines that match the banner size. Select the checkboxes for the appropriate schedules and click OK.

Set banner targeting

If a banner has a schedule, you can set targeting for it:
  1. On the campaign page, go to the Banners → Targeting tab.
  2. Set your targeting types.

    At present, “Yandex.Audience segments” targeting works for banners. Read more about setting up this type of targeting in Yandex.Audience segments.

Send a banner for moderation

Banners that already have schedules can be sent to moderation to ensure that they meet the Advertising requirements:
  1. Select banners.
  2. Click Actions.
  3. In the menu that appears, select Send for moderation.

The status of banners sent for moderation changes to “Waiting for moderation”. The status of banners accepted by the moderators changes to “Accepted by moderation”, while that of rejected ones changes to “Rejected by moderation”. You'll get an email when your banner status changes.