Step 7. Add banner


Ad materials that satisfy Yandex's requirements and the laws of the Russian Federation must be submitted for moderation no later than two working days before impressions launch. However, we recommend that banners be submitted no less than five working days before impressions start. This will help you avoid unplanned delays resulting from having to make changes to banners.

  1. Add banner
  2. Set schedule for banner
  3. Set banner targeting
  4. Send banner for moderation

Add banner


The added banners should correspond to the formats chosen in the line settings. If a chosen format is absent or doesn't pass moderation, the line impressions don't start.

To add a banner:
  1. On the campaign page, go to the Banners tab.
  2. Click + Create.

    The list of available banner types is generated dynamically in accordance with your line settings.

  3. In the window that appears, select Banner type.
  4. Set the banner parameters.
  5. Click Save.
The most popular banner types:
  1. HTML5 banner
  2. Image banner
  3. Video banner for auction
  4. Interactive multi-roll This type of banner lets you add any type of elements (like logotypes or interactive buttons). You can:
    • Add your own elements or use a pre-made set of buttons.
    • Change the size, position and transparency level of elements.
    • Enter links (so the user can click on that element to get to your page).
    • Edit the time when an element will display.

After you click Save, you can view the banner in the preview window.

Set schedule for banner


All banners are enabled by default.

When you add a banner, you need to set a schedule for it. In other words, you need to indicate what sites your banner will display on and according to what principle.

To set a banner schedule:
  1. On the campaign page, go to the Banners tab.
  2. Click Link to flight.
If you need to set the same schedule for several banners:
  1. Check the boxes for the appropriate banners.
  2. Click Actions.
  3. Select Link to flight in the menu that appears.

  4. In the Link field, only the schedules for lines with suitable banner sizes are shown. Check the boxes for the appropriate schedules and click OK.

Set banner targeting

If a banner has a schedule, you can set targeting for it:
  1. On the campaign page, go to the Banners → Targeting tab.
  2. Set your targeting types.

    At present, “Yandex.Audience segments” targeting works for banners. You can read more about configuring this type of targeting in the Yandex.Audience segments section.

Send banner for moderation

Banners that already have schedules can be sent to moderation to ensure that they meet the Advertising requirements:
  1. Mark banners.
  2. Click Actions.
  3. In the menu that appears, select Send for moderation.

The status for banners that you send will change to “Waiting for moderation”. The status of banners that are accepted by the moderators will change to “Accepted by moderation”; those that are rejected — to “Rejected by moderation”. You will get an email when your banner status changes.