Maximum conversions with pay per click
Under the pay-per-click payment model, you pay for each click on your ad.
Strategy settings
-
Select the criteria and spending limit to get the maximum conversions for:
Set a budget
Enter the amount and select a limit: per week or for a period. For long-term campaigns without a specific end date, we recommend setting a weekly budget. If you need to control costs for flight campaigns, use a budget for a period.
Minimum budget:
-
Per week: ₽300 (values for other currencies).
-
For a period: RUB 50 per day (values for other currencies).
Learn more about the strategy budget.
Set the spending limit
-
Cost–revenue ratio
You can use this strategy to get the maximum number of conversions for your selected goals while maintaining the specified cost revenue ratio. Bids are chosen so as to achieve the best results and keep advertising expenses within the specified percentage of the revenue that is given for the selected goal.
This strategy is best suited for campaigns that use E-commerce or send information about the conversion revenue to Yandex Metrica. This strategy can also be used for campaigns where revenue is specified as the conversion value.
Specify the expected ratio of promotional costs to the resulting revenue, expressed as a percentage. The specified value is affected by the selected adjustments.
-
Average CPA
You can use this strategy to get the maximum number of conversions for your selected goals while maintaining the specified average CPA.
The average CPA is calculated as an average weekly ratio of ad spending to the number of converted sessions.
Calculate CPA yourself or use the system recommendation. Recommended CPA is calculated as the average CPA per week for the selected goal and attribution model. If there were no conversions for a goal in a given campaign, the average CPA for that goal in other campaigns is used in the calculation.
It is more common to see fluctuations in the average CPA (either up or down) if you're looking at a time span of less than a week. During the first week after activation, the strategy is being trained, and the average CPC may differ from the set price.
The specified average CPA is also affected by the selected adjustments.
The minimum value for average CPA is 0.9 rubles (see other currencies).
-
Budget
You can use this strategy to get the maximum number of conversions for the specified weekly budget.
-
-
Add a Yandex Metrica tag.
If you don't have access to the Yandex Metrica tag, you can request access to the goals configured for this tag. To do this, specify the tag and click Request access. Next, ask the tag owner to enable the Allow optimizing campaigns for goals option.
-
Select conversions and set the CPA or conversion value for them.
A goal is an action you want a user to complete after seeing your ad. You can choose to receive sessions for goals set in Yandex Metrica. Specify their cost or value manually or select a value — "Dynamic" (recommended for e-commerce goals).
Use the colored dot next to each goal to choose your optimization goals:
- Green indicates that the goal has enough conversions for all traffic sources. We recommend using this goal.
- Gray indicates that the goal has few conversions for all traffic sources. Reaching this goal may be challenging, making the campaign ineffective. Choose this goal if you are sure you have enough conversions to run the strategy.
You can specify up to 30 conversions per strategy.
-
Select the attribution model in the advanced settings, if needed.
归因模式是决定您站点上的哪些点击将被分配为会话源的一种规则。 该模式帮助您更准确地确定广告对业务增长的贡献。 出价系统将 Yandex Metrica 统计数据用于选定的归因模式并聚焦于实现预期结果。
您应该根据自己的业务类型、您用于吸引流量的方法以及您需要从中获得的信息来选择该模式。 默认情况下，设置自动归因模式。 您可以根据需要更改它。
有关归因模式的更多信息。
注意
Analyze campaign performance and enter relevant parameter values. Unattainable value for average CPA, insufficient budget, or a low maximum CPC may adversely affect the strategy performance. In this case the system cannot raise the bids on effective keywords and you will get significantly fewer converted sessions.
有问题吗？
注意
我们的客服部门只能就您提供的账户名里的广告系列提供咨询。 您可以通过在另一个浏览器标签页中打开 ya.ru 来查看您的用户名。 我们的团队只有在处理您的请求时才能访问您的数据。
您实现相同目标所获得的收入可能会有所不同：例如，您出售袜子可能赚取 50 卢布，而出售连衣裙则可能为您带来 2000 卢布的收入。 因此，Yandex Direct 针对电子商务目标使用动态值。
|
支付货币 |
最小每周预算 |
|
俄罗斯卢布 |
300 |
|
哈萨克斯坦坚戈 |
1300 |
|
白俄罗斯卢布 |
9 |
|
美元 |
10 |
|
欧元 |
10 |
|
瑞士法朗 |
10 |
|
新土耳其里拉 |
17 |
|
支付货币 |
最小每周预算 |
|
俄罗斯卢布 |
0.9 |
|
哈萨克斯坦坚戈 |
3 |
|
白俄罗斯卢布 |
0.03 |
|
美元 |
0.03 |
|
欧元 |
0.03 |
|
瑞士法朗 |
0.03 |
|
新土耳其里拉 |
0.03 |
|
支付货币 |
最小每日预算 |
|
俄罗斯卢布 |
50 |
|
哈萨克斯坦坚戈 |
200 |
|
白俄罗斯卢布 |
1.5 |
|
美元 |
1.5 |
|
欧元 |
1.5 |
|
瑞士法朗 |
1.5 |
|
新土耳其里拉 |
2.5 |