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Links in ads

Yandex.Direct automatically checks URLs for accessibility whenever you create or edit an ad. If a page is inaccessible or doesn't respond for more than 7 seconds, you will see an error notification. An ad containing this link cannot be saved until the issue with your site has been resolved.

If the URL specified in the Web Link field leads to counters, in the ad it will be replaced with the domain of the first redirect after the counter. The domain you specify will be displayed in your ad in all other instances.

During moderation of advertising material, Yandex.Direct's robots may download the page that is indicated in the Link to site field, or the final redirect page, even if it is prohibited from being indexed in robots.txt or meta tags. If there's a large amount of advertising material on your site, the restriction of the Crawl-delay directive may also be exceeded.

The Yandex robot with useragent Mozilla/5.0 (compatible; YaDirectFetcher/1.0; +http://yandex.com/bots) is used to identify the subject matter of the ad to be displayed in the ad networks (YAN and ad exchanges). To prevent this, you can restrict access to some or all of your site using the following Yandex.Direct robots.text directive:

User-agent: YaDirectFetcher
Disallow: /

The Yandex robot with useragent Mozilla/5.0 (compatible; YaDirectFetcher/1.0; Dyatel; +http://yandex.com/bots) is used to check the website availability.

A single address and phone number for all of the ads in a campaign

Yes, you can do this in the campaign settings page. You can also delete all identical contact information for all ads at once.

How to compare multiple version of an ad, so as to choose the best one

Create a group consisting of different ads, but with all the same keywords and bid amounts. The system will display all the ads from the group in random order, and after some time it will display the ads with a higher CTR more often.

How to edit a group of ads

Please go to the campaign page and open the All ads tab: this tab enables you to edit all the ads in the group regardless of their status.

Please click the Edit group... link.

On the Edit ad group page, you may edit the existing ads or add new ones. A group may contain up to 50 ads.

Note. 
  • By clicking the Edit group... link on the Active tab, you will be able to edit only the active ads in the group. The same applies to the other tabs: Under moderation, Rejected, Discontinued, Drafts.

  • You can find out how to delete campaigns and ad groups in the How to delete campaigns or ad groups section.

Editing several ad groups

To edit several ad groups, check their boxes on the campaign page, and then choose the required action at the bottom of the page:

  • Edit. This action enables you to edit ads, keywords or any other impression settings;

  • Edit ad texts . This action enables you to edit only ads.

A page will open where you can edit ads in all the selected groups either one by one or using the the Mass changes button.

Note. By clicking the Active tab, you will be able to edit only the active ads in the selected groups. The same applies to the other tabs: Under moderation, Rejected, Discontinued, Drafts. By clicking the All ads tab, you will be able to edit all the ads.

How to stop, launch, or archive ads

To perform any action with separate ads in a group, click the group name. After completing what you wanted, please click Save.

To cover all the ads in the group, click the appropriate links.

The action will apply only to those ads where it is permitted, e.g., you may archive only ads that are discontinued and drafts.

Note. 

Ads that have been discontinued for more than 30 days are archived automatically.

Checking links in Yandex.Direct
The domain in a Yandex.Direct ad has changed
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