Contact us

Why does the price not correspond with my expectations?

Why does the cost of guaranteed placement coincide with the cost of the first position?

The above may occur for the following reasons:

  • Your ad is the only one with this keyword. In this case, the 1st position placement and the guaranteed placement price may be the same as the minimum CPC. The premium placement price may be higher.

  • All advertisers whose ads were selected for impression in the guaranteed placement block based on the keyword you selected use the Display in the block at minimum price strategy.

Why is the minimum bid for premium placement very high, even though I don't see any competition for this search query?

The premium placement entry cost does not only depend on your ad CTR. There is also an entry threshold for this position that is not affected by the presence of competitors. The higher the CTR for your keyword, the less is the entry threshold for premium placement.

Why is only the first premium placement position available, even though the second and third positions are empty?

Premium placement has an entry threshold that does not depend on competition. If the bids set for certain ads are lower than the entry threshold, then these ads will not receive premium placement. If the bids are greater than the entry threshold, then ads for display are selected via a combination of the following indicators:

  • bid

  • CTR

  • quality coefficient

A situation could arise wherein the combination of the entry threshold and your ad's CTR and quality coefficient exceeds that of the ad currently in the first premium placement position. In this case, your ad will show up in the first position as soon as your bid exceeds the entry threshold.

Rate this article
Thank you for your feedback!