Questions and answers on moderation
All ads in Yandex Direct are moderated to ensure their compliance with advertising material requirements. You can view the Yandex Direct ad placement rules in the Help .
On this page you will find answers to frequently asked questions about moderation.
Documents for moderation
Advertising certain types of good or services on Yandex Direct requires special documents (licenses, certificates, registration papers). You can find a list of documents that may be required in certain cases in the Help section. Use the form below to send the supporting documents.
Moderation period
Advertising materials such as text, keywords, and links (if any) usually pass moderation within a few hours. If over a hundred ads from a single campaign are sent to moderation all at once, then this might take more time. The more ads a campaign contains, the longer it usually takes to moderate. If you would like to reduce the moderation time, we recommend that you divide up your ad materials and send them to moderation in smaller groups.
Moderation of banners for placement a new Yandex Browser tab may take more time than for other ad types.
In some cases an ad may begin being displayed automatically. This means that the ad will be displayed almost immediately after being created or edited. however, the moderator will additionally check it for compliance with the advertising material requirements and it may be rejected later based on the results of the check. The moderation of such ads usually takes place within about three days.
You will receive an email notifying you of the outcome of the moderation. The results will also be displayed in your campaign list.
Moderating an updated ad
Until the updated version of your ad passes moderation, Yandex Direct will continue showing the old version (with old keywords, bids, and adjustments). A message that the old ad is being shown will appear under the ad, next to its moderation status.
After the moderator has approved the new ad, the updated one will automatically replace the previous version. Moderators may reject the keywords partially. If the ad text itself has been accepted, then the ad will start to be displayed with the accepted keywords. In this case, the ad will have the following status: “Some of the key words were rejected”.
If you deactivated the old ad while waiting for moderation, please don't forget to reactivate it after moderation. Once your ad is edited, its statistics will display only the updated text, and the list of keywords in the statistics will include only the updated keywords.
If the new version of the ad does not pass moderation and you have stopped serving ads for the old version of the ad, it will be moved to the “Rejected” tab when ad serving resumes. The old version of the ad will not be served. Make the necessary changes and send the new version of the ad to moderation.
Questions about moderation results
If your ad didn't pass moderation, try to find the problem yourself, or contact us if necessary.
Select a relevant option:
Choose the reason for rejection:
Check the image for the following common problems:
- Blurry image.
- Image is not related to the ad text.
- Logos, watermarks, and text take up more than 20% of the entire image.
Also make sure that the image meets the other Yandex Direct requirements.
Did you find the problem?
Use the Yandex Direct interface to change the image and re-submit your ad for moderation.
Contact the customer service department via the feedback form.
Did you find the problem?
Use the Yandex Direct interface to edit the ad text and re-submit it for moderation.
Contact the customer service department via the feedback form.
If your ad contains a message that your product or service is better than other products or services on the market (“product #1”, “exclusive”, “best quality”, and so on), your website must contain evidence to support this message, such as a third-party statement on the advantages of your product or service in comparison to other products or services. It must be published on the landing page or mentioned in the ad. If there is no such evidence, remove these statements or reword them using less emphatic terms (for example, “possibly the best of its kind”).
Did you find the problem?
Use the Yandex Direct interface to edit the ad text and re-submit it for moderation.
Contact the customer service department via the feedback form.
Contact the customer service department via the feedback form.
If one or more ads from an ad group is suspended, none of the ads in that group are served until the placement requirements have been met. To start serving your ad group, either archive your restricted ad or disable impressions for it.
Select the ad subject:
What service do you offer?
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
What product or service do you offer?
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- Go to the Advertising Rules page.
- Make sure that your ads meet the legal requirements of the countries where they will be served.
- Make sure that you have submitted all the required documents to us.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
- On the Advertised subjects page, go to the relevant section.
- Make sure that your ads meet the requirements for the countries where they will be served.
- Make sure that you have submitted all the required documents to us. A list of required documents and other advertising information will be specified in the section dedicated to the category of your products or services.
- You can find the list of categories of products and services which cannot be advertised on this page. Please make sure that your products/services do not fall into these categories.
Did you find the problem?
If there is an error in the ad, go to the Yandex Direct interface to correct the ad text and re-submit the ad for moderation.
If you have not submitted all the documents required for ad placement, submit them via the feedback form.
Contact the customer service department via the feedback form.
The advertising subject is usually identified correctly during moderation. An ad can be classified with an unexpected subject for one of the following reasons:
Many everyday products and services are subject to certification or licensing. For example, if your ad mentions services such as massage, cosmetology, waxing, or passenger transport, to serve your ads in Russia you must submit a copy of your license for these services. To check whether you have to submit documents to place your ads, see Advertised subjects.
For example, you have a real estate agency and indicate in one of your ads that an apartment can be purchased under a loan. In this case, you have to submit documents for a lender because the ad advertises an additional licensed service.
Have we identified the subject correctly?
If your product or service is prohibited, we cannot publish your ad. In all other cases, use one of these methods to place your ad:
- If you want to change the current subject, edit your ad in the Yandex Direct interface so that it doesn't mention or display inappropriate products or services. Then re-submit the ad for moderation.
If you want your ad to be published with the current subject, make sure that it meets the requirements for the countries where you place the ad. Then submit the documents necessary for advertising.
You can find the requirements and list of documents on the Advertised subjects page, in the section describing your subject.
Contact the customer service department via the feedback form.
Use the form on the page Moderation: Agency employees feedback form
