Manual bid management

Manual bid management allows you to set bids yourself based on how you think your impression criteria will perform while your ad campaign is running.

You set parameters in the strategy settings, and set bids for impression criteria on the campaign page.

In the “Manual bid management with optimization in ad networks” strategy, by default you only set bids for impressions on search, and the network bids are calculated using the ad network settings. In addition, the bid in ad networks may automatically decrease for clicks with a low probability of conversion, or increase for clicks with a high probability of conversion.

To manually set bids for ad networks, enable separate bid management in your strategy settings.

Strategy settings

Average daily budget

Average daily campaign spending per week.

Minimum average daily budget is 300 RUB (see other currencies).

The budget will be distributed across the entire day or time period you entered in the time targeting settings. If the budget you set is not sufficient to serve your ads throughout the whole day, your ads will participate less frequently in the auction. If the specified budget is sufficient for serving ads all day, you will receive all available traffic.

The budget is reallocated over the course of the week: your remaining balance from less active days will be spent during more active days. This means that your daily spending may be higher or lower than the the value you set. Any individual day's spending will not exceed the average daily budget amount by more than 30%. Your average daily spending over a week will not exceed your limit.

If you use high-frequency keywords with a small daily budget or set high bids for keywords, Yandex.Direct can not guarantee that the system will distribute impressions evenly throughout the day. Your available budget may get completely spent at the beginning of the impression period, and no funds will be left for the rest of the day.

You can change your daily budget up to three times a day.

The daily budget runs based on Moscow time, regardless of the time zone chosen for your campaign.

You can change strategies at any time in your campaign settings. If you switch from a manual strategy to an automatic strategy and then back again, the bids you set won't change.