If the “Impressions Below Search Results” strategy is selected, ads will only be displayed on Yandex's main search in the ad block under the search results.
This strategy is useful if premium placement positions attract too many clicks, leading to an inordinate number of clients.
The advertiser manually sets the CPC for each keyword. Ads will be displayed in ad blocks below the Yandex search results depending on which of the following options is selected:
Highest position available
This option displays ads in the guaranteed placement block in the highest position available for the price the advertiser set. This option is designed for advertisers who want their ads to be displayed in first position in the guaranteed placement block.
Minimum cost ad block position
The goal with this option is for ads to make it into a guaranteed placement position for the minimum possible price. This strategy suits advertisers who want their ads to be displayed on Yandex for every search containing the selected keyword without running through their budget too quickly.
If several advertisers use this strategy in conjunction with the Highest Position Available option to serve ads for a given keyword, then the ad with a combination of the highest CPC, quality coefficient, and CTR forecast will be served in the highest position.